Why is content marketing important?
What is content marketing?
Before asking why is content marketing important, it’s crucial that you understand what content marketing is.
When you’re marketing your business, you may use various digital channels, such as your website, social media, or email to deliver your message. You may also use channels that aren’t online, such as advertising in physical magazines, in newspapers, TV, radio, or billboards.
What you deliver through those channels is content, whether it’s written content, designed content, video content, or audio content.
This is content marketing.
Why is content marketing important?
When you think about all the online and offline channels and all the different types of content, it’s easy to understand that it’s through content marketing that you’re able to get your brand on the map and generate new business.
The Content Marketing Institute states: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content marketing doesn’t just generate new business. Content marketing is also used to generate referrals through business development, and helps achieve cross referrals and recurring business from your current clients.
Without content marketing, your business is unlikely to achieve its business goals.
Is creating a content strategy important?
Creating content takes time, skill, and money, so it absolutely has to have meaning and focus on achieving your business goals. In order to do that, you need to take the time to understand a number of elements, such as:
- Your customers – what are their habits and preferences
- Your customers’ journey – each stage of the journey your customers are in
- Your strengths and weaknesses – what you should continue and discontinue
- Your market – competitors and trends
- Opportunities and threats – what you should try and what you should avoid
- Your content goals – the goals that will help you achieve your business goals
- Your budget and resources – the restrictions of what you can and can’t do
It’s only when you completely understand this that you’re able to consider what type of content would meet your requirements, the channels to use, the call to action, and even the subject matter.
This is why a content strategy is important. Having a content strategy gives your content focus and meaning, which will significantly assist in achieving your goals.
Content marketing is important to your business, so why would you create content when you don’t know whether it will have a beneficial impact?
Why choose Ruche to create your content strategy?
We have almost four decades of experience in marketing and understand the importance of a high-quality content strategy for your business. We’ve created a mountain of content and content strategies that have had a significant positive impact on business goals.
We offer various content strategy services, such as our Content Strategy for Businesses Programme, campaign planning, email marketing strategy, and social media strategy. We also offer a Content Strategy for Law Firms Programme, given our extensive experience in the area of legal marketing.
You don’t need to worry about the costs involved. We can tailor packages to suit both your budget and your needs.
If you’d like to talk to one of our experts to find out more, or would like some advice on your content needs, simply contact us for a free, no-obligation conversation.
More information about content strategy services
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
