Email marketing strategy services
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our email marketing strategy and planning services are part of our content strategy services. It can help you increase engagement through your email marketing, generate new customers and maximise conversion.
Contact our experts today.
Why are email marketing services important?
In 2020, there were 4 billion daily email users globally, and this number is expected to reach 4.6 billion by 2025 (Statista, 2022). Email marketing is therefore an extremely important tool for businesses to distribute their content.
If your business isn’t using email marketing, then you could be missing out on a huge opportunity. That being said, you really need to be strategic in your approach. Without an email marketing strategy, your content is unlikely to generate the results you need.
Planning your email marketing is important for a number of reasons.
Targeted communication: An email marketing strategy helps businesses communicate with their audience in a targeted and personalised manner. By segmenting their subscriber list and crafting tailored messages, businesses can send relevant content that resonates with specific groups of recipients. This targeted approach increases the chances of engagement, conversions, and customer satisfaction.
Building relationships: Email marketing allows businesses to build and nurture relationships with their subscribers. By consistently delivering valuable content, updates, and promotions, businesses can stay top-of-mind with their audience. A well-executed email marketing strategy helps establish trust, credibility, and loyalty, fostering long-term customer relationships.
Customer retention: Email marketing is an effective tool for customer retention. By staying in touch with existing customers, businesses can encourage repeat purchases, cross-selling, and upselling opportunities. An email marketing strategy can help determine the best approach to incentivise customer engagement and drive repeat business.
Increased conversions: An email marketing strategy can be highly effective in driving conversions. By sending targeted and persuasive emails, businesses can prompt subscribers to take specific actions. Well-designed email campaigns that employ persuasive copy, compelling calls-to-action, and enticing offers can significantly boost conversion rates and sales.
Measurable analytics: One of the advantages of an email marketing strategy is the ability to track and measure campaign performance. Email marketing platforms provide analytics and reporting tools offering insights into key metrics that enable businesses to evaluate the effectiveness of their campaigns, identify areas for improvement, and optimise future email marketing efforts.
Overall, an email marketing strategy is important because it enables targeted communication, customer relationship building, customer retention, increased conversions and sales, and measurable results. It provides a structured approach to leverage the power of email marketing and maximise its impact on business growth and success.
Why you don't have an email marketing strategy
Many businesses we’ve spoken to don’t have a strategy in place for their email marketing. This is mainly down to three reasons:
Resources
Some businesses don’t have a marketing team, or have a limited marketing team, to assist in planning for their email marketing.
Time
Creating an email marketing strategy can be time-consuming. Some businesses simply don’t have the time to invest.
Skills
Some businesses don’t have the people in place with the skillset required to build a comprehensive and high-quality strategy.
How our email marketing strategy and planning services can help
Ruche Marketing’s email marketing experts can help you achieve your goals. These may include:
- Increase brand awareness
- Drive website traffic
- Generate leads and conversions
- Enhance customer engagement
- Establish and build relationships
Whatever your goals, we can help.
What our email marketing strategy and planning services include
Our strategy and planning services for email marketing include:
Performance investigation: We’ll investigate your current email marketing performance and determine what works best, what needs improvement, and what opportunities are available.
Customer analysis: We’ll research your customers and prepare an analysis of their email marketing habits, pain points and needs, so we can determine best practices moving forward.
Market research: We’ll investigate and thoroughly research the market, including any competitor emails and other emails your customers are likely to subscribe to. We’ll then look at what lessons can be learned to make improvements and discover opportunities.
Email marketing strategy: We’ll prepare an annual email marketing strategy, which can be reviewed quarterly and updated, taking into account additional lessons learned.
Email marketing calendar: We’ll prepare an annual email marketing calendar, which can be reviewed quarterly and updated, taking into account any industry, social and economic, and goal changes.
In addition, we can host a workshop with team members on how to manage email marketing campaigns effectively.
Let's talk
Whether you’re struggling to meet your email marketing goals or are looking for a fresh approach to your email marketing, our email marketing strategy and planning services can help.
Simply contact us today and an expert from our content strategy services team will be in touch.
Anyone can do plan their email marketing. You don’t need to instruct a content strategy agency to do one. However, anyone can tile a kitchen or build a wall, but if you want it to be done correctly, and to meet a high standard, you seek a professional to do it for you.
It’s highly advised that, if you want to reach your email marketing goals, you instruct a specialist content marketing agency to carry out your email marketing content planning.
If you want high-quality content strategy services, contact our experts for help.
If you instruct an experienced content strategy services agency to do your email marketing content plan, the chance of your return on investment (ROI) will significantly increase.
In addition, creating an email marketing plan can take a huge amount of time. If you decide to create one yourself, this will likely take you away from your day-to-day role for quite some time. This means you may lose money.
Our email marketing strategy and planning services can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our services to suit you.
Simply contact our experts and we’ll find a solution for you.
Yes we can. We understand that managing email marketing can be time consuming. Yet, email marketing can provide a huge opportunity to grow your business.
Therefore, we offer an email marketing management service, enabling you to focus your time on your priority areas.
If you want to enquire about our email marketing management service, simply contact us today.
Yes. We offer a wide range of creative content services which includes writing blogs and articles that can be shared in your email marketing campaigns.
Simply contact our experts for more information about how we can help you.
There’s no hard and fast rule which says you must have an email marketing strategy in place before you can send out your emails. However, having one in place will significantly increase your chance of success. Without one, you run the risk of doing an incredible amount of work, for very little reward.
Contact us today for more information on our email marketing strategy services.
Our email marketing planning services are bespoke to your needs. You may need a strategy for one group of recipients or five; you may need a one-off strategy or ongoing quarterly reviews and a monthly content calendar; or you may need someone to just create a strategy or also manage it monthly.
However, if you need email marketing assistance, simply contact us and speak to one of our friendly experts. Once we understand your needs and your budget, we’ll prepare a no-obligation proposal without delay for your consideration.
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
