Content Strategy for Law Firms Programme
What is the Content Strategy for Law Firms Programme?
We’ve spoken to a number of law firms about their creative content, to gain an understanding of the problems they’re facing and the cause of those problems. From the knowledge we’ve gained, we’ve developed a solution. The Content Strategy for Law Firms Programme is a subscription-based product, designed to help you achieve your content goals.
The Problem
One of the most common problems we found was that many law firms don’t have a high-quality content strategy in place.
Having a high-quality content strategy in place gives your content focus. Without one, it’s difficult for your content to generate the results you need to achieve your goals. Those law firms we’ve spoken to find that their content isn’t getting in front of potential clients and generating the engagement and enquiries that are needed. It’s also not helping with their brand development.
The Cause
There are three main causes that lead to law firms not having a high-quality content strategy in place:
1. Resources
We often hear that the lack of resources is one of the reasons law firms don’t have a high-quality content strategy in place. Some law firms don’t have a marketing team or don’t have enough people in their marketing team, so they outsource creative content to freelancers or agencies. However, no matter how good the freelancers and agencies are, without a high-quality content strategy in place, it’s unlikely the content will deliver the desired results.
2. Time
Law firms are, understandably, extremely busy businesses, which is why time is another common cause of not having a high-quality content strategy in place. Some law firms have a basic strategy, but simply haven’t had the time to carry out the in-depth research that’s required to really get to grips with what’s needed from the content they create. Balancing time between fee-earning, creating the various strategies required, and creating content is extremely difficult and time-consuming.
3. Skills
The lack of senior, experienced marketers is another common cause. Some law firms don’t have a marketing team. Some law firms have incredible marketers, but they report to a partner or managing partner rather than a marketing manager or head of marketing. This can often result in the marketers not having the level of skills required to prepare a high-quality content strategy.
The Solution
When you have a high-quality content strategy in place, you can gain an extensive amount of insight. Having this knowledge will significantly improve the success of your content which can help you:
- Gain better reach to your target audience
- Improve your online search results
- Convert enquiries into clients
- Capture subscribers for your mailing lists
- Stop making the same mistakes
- Capitalise on what you do best
- Gain a better understanding of the market
- Identify any opportunities
- Identify any threats
- Manage your content budget
- Set, measure, and achieve your goals
If your content isn’t performing as well as you need it to, and you don’t have the time, resources, or skills in-house to create a high-quality content strategy, subscribing to our Content Strategy for Law Firms Programme can add significant value.
Two industry professionals, who have almost four decades of combined experience working in the legal sector, will be working on your content. So, you can rest assured that the output created will be high-quality and will maximise the chance of your content’s success.
The Subscriptions
We understand that every law firm has different needs and different budgets. We’ve therefore prepared three subscriptions for you to choose from.
SILVER SUBSCRIPTION
- Annual Content Strategy
- Annual Content Plan
GOLD SUBSCRIPTION
- Annual Content Strategy
- Quarterly Content Strategy Reviews
- Quarterly Content Plans
- Quarterly Presentation Meetings
PLATINUM SUBSCRIPTION
- Annual Content Strategy
- Quarterly Content Strategy Reviews
- Quarterly Content Plans
- Quarterly Presentation Meetings
- 12 Blogs (3 per quarter)
- 12 Social Media Assets (3 per quarter)
For full details of the subscriptions on our Content Strategy for Law Firms Programme, please download our brochure.
Why choose Ruche Marketing's Content Strategy for Law Firms Programme?
Our Content Strategy for Law Firms Programme has been designed to help law firms achieve their goals, through various subscriptions to suit your budget and your needs.
We have almost four decades of experience in marketing, and also working in the legal sector, so we’re experts at what we do.
We’re extremely passionate about helping law firms achieve their goals and succeed, and we believe having a high-quality content strategy is the key. If your business is not a law firm, we also offer a Content Strategy for Businesses Programme.
If you’d like to know more about our Content Strategy for Law Firms Programme, or you’d like some free advice on your current content, we’d love to hear from you. Simply contact us online or book a no-obligation appointment with one of our experts.
More information about legal marketing services
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