Content strategy services

Why are content strategy services important?

Meeting your business objectives won’t just happen by chance. You need to be tactical in your approach. A content strategy is a tactical plan of how to target your marketing content specifically to achieve your goals. It helps you understand your target audience so you know what content is required of them and how and when to deliver it. It also helps you determine what opportunities available and what you should avoid. This is why content strategy services are so important.

Creating content without a strategy in place is risky. It takes a significant amount of time and money to create content, but without focus, it’s unlikely to deliver the results you need. A content strategy provides that focus. It gives every piece of content meaning, not just to your audience, but to the success of your business.

According to Semrush’s State of Content Marketing Global Report, 78% of content marketers who believed their content marketing was very successful in 2021, had a content marketing strategy that was documented. So, those who are producing a content strategy for their business, are seeing the benefits.

Why do you need content strategy services?

The more time you spend creating a content strategy, the more likely your business will go on to succeed.

However, time, resources, and having the right skills in your business can often be a problem. As a result of not having a documented high-quality content strategy, you may have faced a number of issues, such as:

Your content is getting poor results on search engines and you’re looking to improve this
Your content has a high bounce rate and low conversion and you want to switch them around
You’re not generating enough leads for a particular product or service and want to increase sales
Your brand is not getting the recognition you want
Your reputation has taken a hit and you want to build trust once again
Your email marketing is not generating enough clicks
You get a good amount of customers but want to generate more repeat custom

Having a content strategy in place can significantly improve those issues, and we can help. We offer a number of solutions.

1. Content Strategy Programme

Our Content Strategy for Businesses Programme was developed by talking to people about the issues they were facing.

Many businesses simply don’t have enough time, resources or the in-house skillset to produce a high-quality content strategy. As a result, they find the content they produce doesn’t get them the results they need.

Our Content Strategy for Businesses Programme is the answer. We have three subscriptions available to suit your budget and your needs. We also offer a specific Content Strategy for Law Firms Programme, given our extensive knowledge of legal marketing.

If you’d like to talk to us about your content needs or find out more about our Content Strategy Programmes, simply contact us online or alternatively book an appointment with one of our experts for a free, no-obligation discussion.

2. Campaign Planning

A great way of organically highlighting specific services or products you have is through campaigns. Campaigns require careful planning if they’re to succeed. But, there’s a significant amount of work involved and it’s incredibly time-consuming, which is why many businesses find they’re unable to undertake campaigns as part of their overall content strategy.

We offer a campaign planning service to build your brand and highlight your most important services and products. This service includes:

Research and development of topical ideas relating to your services or products
Campaign plan and calendar
Consumer research (i.e. asking 2000 people a series of questions)
Creation of an article for a press release based on the research outcome
Creation of a blog for your website based on the research outcome
Social media assets to share details of the research outcome

This service can be adapted to suit your budget and can be conducted on a one-off, quarterly or monthly subscription.

If you’d like to learn more about our campaign planning service and how it can help your business, contact us today and one of our experts will be in touch for a free, no-obligation discussion.

3. Social Media Strategy

Since 2004, social media has grown rapidly and is now a major source of information for the world’s population, with an estimated 4.59 billion social media users (Statista, 2022). It’s therefore an extremely important tool for businesses to distribute their content.

Most of us use social media for personal use, but when it comes to social media for businesses, it’s often difficult to determine what’s considered ‘best practice” and how best to interact with potential customers. For many, they just need a helping hand to steer them in the right direction.

Our social media strategy service can help. Our service consists of:

Investigation and thorough research
Creation of a social media strategy
Creation of a social media calendar
Creation of social media assets
Workshop with team members on how to manage the social media accounts effectively

The service we provide can be tailored to suit both your needs and your budget.

If you’d like to learn more about our social media strategy service and how it can help your business, contact us today and one of our experts will be in touch for a free, no-obligation discussion.

4. Email Marketing Strategy

Email marketing can be extremely useful to build your brand and generate leads.

However, creating your email marketing campaigns without a strategy means your email marketing may lack focus. This can result in you not getting a high enough click-through rate, high levels of unsubscribes, and not generating enough leads.

Our email marketing strategy service can help. Our service consists of:

Investigation and thorough research
Creation of an email marketing strategy
Creation of an email marketing plan and calendar
Workshop with team members on how to manage the email marketing campaigns effectively

We can tailor our services to meet your needs and your budget.

If you’d like to learn more about our email marketing strategy service and how it can help your business, contact us today and one of our experts will be in touch for a free, no-obligation conversation.

Why choose Ruche Marketing's content strategy services?

Having a high-quality content strategy can dramatically affect the results of your content.

If you don’t have the time, resources, or the right skills in-house to carry out the strategic planning you require for your content, you need to rely on additional resources you can trust.

We’re highly experienced when it comes to creating new exciting strategies and plans that can get the results you need. With almost four decades of experience in marketing, you’re in safe hands with us.

Whether you want to generate new leads, improve results, connect with your existing customers or raise awareness of your brand, our content strategy services can help.

Simply contact us and talk us through the issues you’re facing and we’ll start work on finding the solution for you.

Content strategy services

Why are content strategy services important?