Marketing for small businesses
Why is content marketing for small businesses important?
Content marketing is extremely important for any business, whether large or small. Content marketing for small businesses can help you in a number of ways, such as:
- Develop your brand awareness
- Generate trust in your brand
- Create customer loyalty
- Generate new leads
- Demonstrate your authority in the market
- Improve your SEO
You should therefore make sure you have a content strategy to fulfil both your marketing and business objectives.
What concerns are there in marketing for small businesses?
We’ve spoken to numerous small businesses about the issues they face when it comes to content marketing. In many cases, there are three main problems.
Time: Time is often an issue. There’s so much that needs to be done when running the business and servicing customers, that there simply isn’t time left to really focus on content marketing.
Resources: Resources are another issue that many small businesses face. Many don’t have a marketing team or the technology investment that’s needed to do the in-depth research needed to build a strategy and create the content.
Skills: Finally, many businesses find there’s a lack of the right skills needed. For example, some small businesses don’t have a marketing team and if they do, they may be junior marketers that report to a manager who’s not skilled in marketing, rather than a marketing manager or head of marketing.
Some small businesses don’t see the potential return on investment (ROI) with content marketing. They don’t necessarily understand that it’s a slow burn, but, if done right, it does offer high returns.
How can Ruche help with content marketing for small businesses?
We understand the issues that small businesses face and are here to help.
We offer a range of services, from building content strategies to suit your needs and objectives, to creating the content that helps deliver your goals.
If you want to keep your marketing in-house and train someone in your team or upskill your marketing assistants or executives, we also have a solution. We offer training, mentoring and coaching programmes through Ruche Marketing Academy. We offer both short and long-term programmes, tailored to your business to suit your marketing needs.
We already help numerous small businesses through our partnership with the Business and IP Centre Greater Manchester, offering numerous workshops through their business programmes.
For more information about these programmes, visit Ruche Marketing Academy.
Why choose Ruche Marketing Academy for your small business marketing?
Content marketing for small businesses is essential but tricky if you don’t have the time, resources, or skills. That’s where we can help.
We have almost four decades of marketing expertise, during which time we’ve been instrumental to many businesses’ success through content marketing. From improving search engine optimisation (SEO) on website pages to designing high-quality tenders for new business partnerships.
We’re passionate about the work we do and helping small businesses succeed. After all, when you succeed, so do we!
We’re also passionate when it comes to sharing our knowledge and helping businesses build skilled marketing teams.
Our fees are competitive, meaning we can help get you the results you want, without it costing the earth.
If you’d like to talk to one of our experts, simply contact us and we’ll be in touch.
Related resources
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
