Meet Our Team of Experts

Ruche Marketing’s Co-Founders/Directors are Rachel Craig and Karen Macwee, two life-long friends who turned more than five decades of combined marketing and legal experience into an agency built on one simple idea: If you get properly embedded into a client’s business, you’ll deliver work that actually moves the needle. 

One team, fully embedded

Rachel and Karen don’t believe in arm’s-length agency work. Their approach is to become part of your team, close enough to understand how you operate, invested enough to care about the result, and always on hand when you need them. That’s what ‘personal and professional’ means at Ruche: Real relationships, not account numbers.

Backed by a trusted network of specialists

No two clients need exactly the same thing, so Rachel and Karen work with a hand-picked network of freelance professionals covering everything from PR to web development. These specialists are brought in to match each client’s specific needs. Every specialist is chosen and managed personally by Rachel and Karen, so you always get the right skills for the job, without losing the single point of contact and the consistent quality Ruche is known for.