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Meet our content marketing team

Who are the content marketing team at Ruche?

The content marketing team at Ruche is made up of two industry professionals, Rachel Craig and Karen Macwee, who are lifelong friends. Between them, they have almost four decades of marketing experience, and almost four decades working in the legal sector.

They’re passionate about marketing and have helped numerous businesses achieve their goals through strategic planning and content marketing. 

They both have a unique specialism in legal marketing, having collectively worked in the legal industry for almost four decades. Their niche is consumer legal marketing and they’ve worked with some of the country’s leading individuals in the field of consumer law. 

From their time in the legal sector, they’ve gained a significant amount of knowledge about the industry, and the clients the industry serves. This gives them a unique insight that many marketing agencies and freelancers simply don’t have. 

Rachel and Karen share a common goal: To help businesses achieve their objectives by producing high-quality strategic plans and creating engaging, unique content, that people are genuinely interested in.

Rachel Craig

Rachel Craig, Co-Founder and Marketing Director

I’m a skilled marketer and strategic content creator specialising in legal marketing, having worked in the legal sector for almost 30 years. Although legal marketing, and particularly consumer legal marketing, is my niche area, the wide range of expertise I have means, whatever your business, I’ll ensure the service you receive is the best possible.

Karen Macwee

Karen Macwee, Co-Founder and Marketing Director

I have over 20 years of marketing experience and have worked with B2B, B2C, and B2B2C organisations to bring their strategies to life. I also have a unique specialism in group litigation, having been the lead marketer on the biggest group action this country has seen. My wide range of expertise and skills will guide you through your content strategy from ideation to reality.

Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency

SME Best Content Marketing Agency 2023 Logo