Marketing collateral services
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our marketing collateral services are part of our creative content services. They help promote your business and support your marketing efforts, whether generating leads, maximising conversion, or increasing brand awareness.
Contact our experts today.
Why is marketing collateral important for your business?
Marketing collateral refers to both online and printed materials that businesses use to support their marketing and sales activity. These materials are designed to communicate specific messages, highlight products or services, and engage potential customers. Marketing collateral plays a crucial role in conveying information about a company’s offerings and building brand awareness.
Many people associate marketing collateral with printed material, but that’s simply not the case. There’s a huge amount of digital marketing collateral that can be of significant benefit, such as downloadable brochures, social media videos and assets, and email magazines and newsletters.
That being said, there’s still power in print. According to a study by Royal Mail – Market Reach, 90% of direct mail gets opened compared with 30% of emails. Also, direct mail has an average lifespan of 7 days, whereas emails have an average lifespan of 2 seconds! This alone demonstrates that when building your content strategy, printed marketing collateral should be considered.
Here are some of the key reasons why marketing collateral is important for your business.
Brand awareness: Well-designed and consistent marketing collateral helps establish and reinforce your brand’s identity. When all marketing materials share a common design and messaging, it creates a cohesive and recognisable brand presence, leading to greater brand awareness and recognition for your business.
Increasing conversion: Marketing collateral serves as a medium to convey essential information about your products, services, features, benefits, and value proposition. It can help potential customers understand what you offer and how it can fulfill their needs. This can significantly help as a conversion tactic.
Building credibility: High-quality and informative marketing collateral can enhance your company’s credibility and reputation. When customers receive professional and well-thought-out materials, it can contribute to a positive perception of your company’s professionalism and expertise.
Differentiation: In competitive markets, marketing collateral can help your company stand out from its competitors. By showcasing unique features, benefits, and value, you can differentiate yourself and attract the attention of potential customers.
Sales support: Sales representatives can use marketing collateral to effectively communicate with potential customers. Materials such as presentations, case studies, and brochures provide sales teams with tools to address customer questions and objections.
Lead generation: Well-designed marketing collateral, can be used to help generate leads for your business. In exchange for the valuable content contained in these materials, potential customers can be encouraged to provide their contact information.
Supporting campaigns and events: Marketing collateral is often tailored to specific campaigns, promotions, or events. These materials serve as targeted tools to support the campaign’s objectives and deliver a consistent message.
Nurturing customer relationships: Beyond attracting new customers, marketing collateral can also nurture relationships with existing customers. Regular communication through newsletters, updates, and informative content can help maintain customer loyalty.
Overall, marketing collateral is a strategic tool that helps you connect with your audience and drive business growth. By providing relevant and valuable information in a visually appealing and consistent manner, you can enhance your marketing efforts and achieve your goals.
Why do you need marketing collateral services to help you?
We’ve spoken to many businesses that need help creating effective marketing collateral. This is usually due to three reasons:
Resources
Some businesses don’t have a marketing team, or have a limited marketing team, to create high-quality marketing collateral.
Time
Creating marketing collateral can be time-consuming. Some businesses simply don’t have the time to invest in creating content.
Skills
Some businesses don’t have the people in place with the skillset required to create high-quality marketing collateral.
How our experts can help with creating marketing collateral
Ruche Marketing’s content marketing experts can help you achieve your goals with high-quality marketing collateral. These goals may include:
- Increase brand awareness
- Maximise conversion
- Generate leads
- Increase sales
- Increase customer engagement
- Increase repeat business
- Improve footfall at event stands
Whatever your goals, we can help.
What our marketing collateral services include
Whether you need us to create a brochure, social media video assets, or a tender / presentation, we’ll ensure you receive the best possible, fully branded, and effective marketing collateral. Our marketing collateral services include:
Brochures and flyers: Brochures and flyers are a great way of connecting with your audience. We write and design bespoke literature, such as brochures, flyers, and leaflets, that align with your goals and target your specific audience. These brochures can be produced in both print and digital formats.
Ebooks and whitepapers: Ebooks and whitepapers are a great way to engage your audience with the information they want, whilst positioning your company as an authority in that field. This can significantly help generate leads as well as increase the awareness of your brand. We not only design e-books but can write them too.
Social media assets: In a crowded landscape, having well-designed social media assets is key to getting your brand, products, and/or services noticed. We design bespoke social media assets, including infographics, videos, and carousels, highlighting your brand, products, and/or services.
Tenders and presentations: In a competitive market, ensuring your tenders or presentations look polished, professional, and engaging can be the difference between success and failure. We create bespoke tenders and presentations that align with your audience and your goals and are visually polished, professional, and engaging.
Adverts and advertorials: Adverts and advertorials placed in either print or digital publications, can sometimes fail to be noticed, as they get lost amongst all the rest. We create visually stimulating adverts and advertorials, with engaging written content, helping your business stand out from the crowd.
Client marketing collateral: Positive reviews and repeat customers are really important for all businesses. You can use marketing collateral to provide your clients with an even greater experience. Whether it’s a well-designed onboarding pack, a brochure, or a regular newsletter, we can help. We’ll ensure your clients feel special and add an element of luxury to their experience.
Event collateral: If your event stand or content isn’t engaging, it’s unlikely that you’ll achieve your goals. We can help by creating bespoke event collateral, such as eye-catching event stands or signage and informative brochures and flyers. We can even help source branded merchandise.
With all our marketing collateral services, we’ll start by understanding your goals and your audience, before familiarising ourselves with your brand guidelines. This will ensure that the marketing collateral we create is tailored specifically to your business and your needs.
Let's talk
Whatever marketing collateral services you need, we’re here to help.
If you need engaging content that’s written and designed by creative content experts, simply contact us today.
FAQs about our marketing collateral services
You can of course create marketing collateral yourself if you have the appropriate design software. However, anyone can tile a kitchen or build a wall, but if you want it to be done correctly, and to meet a high standard, you seek a professional to do it for you.
If you want your marketing collateral to stand out from the rest, it’s highly advised that you instruct an expert in creative content.
If you want high-quality creative content, contact our experts for help.
If you instruct an experienced creative content agency to create your marketing collateral, the chance of your return on investment (ROI) will significantly increase.
Also, creating marketing collateral can take a huge amount of time. If you decide to create it yourself, this will likely take you away from your day-to-day role for quite some time. This means you may lose money.
Additionally, it’s likely that you’ll have to pay for design software. Design software can be tricky to use and can take a long time before you get the hang of it. This again will take you away from your day-to-day role, which could result in you losing money.
Our marketing collateral services can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your requirements and your budget, we’ll tailor our services to suit you.
Simply contact our experts for an informal, no-obligation chat.
Yes. We offer a range of content strategy services to help you with your approach to marketing collateral. Once we’ve discussed your needs and your goals with you, we’ll get to work on creating a bespoke content strategy for your business. Whatever your needs, we can help.
Simply contact our experts for more information about how we can help you.
Yes we can. We understand that managing social media on a daily basis can take an incredible amount of time and effort, which takes you away from your day-to-day role.
Therefore, we offer a social media management service, enabling you to focus your time on your priority areas.
If you want to enquire about our social media management service or talk to us about any other content, simply contact us today.
The cost involved in producing marketing collateral depends entirely on which marketing collateral you need and how long it’s likely to take.
For example, you may want a 100 page e-book, 20 social media videos, or a 14 page tender.
We start by discussing with you your requirements and once we have a full understanding, we’ll put together a bespoke proposal for you based on your requirements and budget.
Contact one of our friendly experts today, for a no-obligation chat.
On this page, we’ve listed some of the most commonly sought-after marketing collateral. If your requirements are not listed, that doesn’t mean we can’t do it.
So, don’t worry. Whatever marketing collateral you need, simply get in touch with our experts and we’ll do what we can to help.
I would highly recommend Ruche to any business looking to take their marketing efforts to the next level. They are a professional and knowledgeable team that truly cares about the success of their clients.
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
