Content Strategy for Businesses Programme
What is the Content Strategy for Businesses Programme?
We’ve spoken to a number of businesses, regarding their content, to understand the problems they face and the cause of those problems. As a result, we’ve developed a solution. The Content Strategy for Businesses Programme is a subscription-based product, which will assist you in achieving the desired results from your content.
The Problem
When speaking to businesses, we found one of the most common problems they face is the lack of a high-quality content strategy.
A content strategy provides the focus for your content, so if you don’t have one, your content doesn’t generate the results you need to meet your objectives. Businesses we’ve spoken to are not getting in front of their ideal customers and generating the engagement and leads that are required. It’s also not helping develop their brand.
The Cause
There are three main causes.
1. Resources
One thing we hear about a lot is the lack of resources. Some businesses don’t have a marketing team, so they outsource the creation of their content to freelancers and agencies. However, without a strategy in place, no matter how good the freelancers and agencies are, it’s unlikely that the content will get them the results they need.
2. Time
Lack of time is another cause we hear a lot about. Some businesses said they put a basic strategy in place, but didn’t have the time to do the in-depth research needed to really get to the crux of what’s needed from their content. It’s difficult to balance time between your day-to-day role, creating all the various strategies needed, preparing and creating the content, and measuring the results.
3. Skills
Some businesses enlist someone in their team to prepare a content strategy, but marketing isn’t their role. Others entrust the task to a more junior member of their marketing team, as they don’t have more senior marketers. Despite the marketers being incredible at their day-to-day role, they simply don’t have the level of experience to prepare a high-quality content strategy.
The Solution
Preparing a high-quality content strategy is extremely important. You can gain an incredible amount of insight from a high-quality content strategy that will significantly improve the success of your content.
There are a number of ways it can help, such as:
- Provide much better reach to your target audience
- Help your services or products rank higher on search engines
- Convert leads into customers
- Capture subscribers
- Prevent repeating mistakes
- Capitalise on what you’re good at
- Understand the market
- Identify opportunities and threats
- Manage your content budget
- Set, measure, and achieve your SMART goals
When you’re content isn’t performing well, and you don’t have the time, resources, or skills to create a high-quality content strategy, subscribing to our Content Strategy for Businesses Programme can be of significant value.
You’ll have two industry professionals working on your content strategy, so you can rest assured the output will be high-quality, and maximise the chance of your content’s success.
The Subscriptions
We understand that each business will have different needs and different budgets. So, we’ve prepared three subscriptions to choose from.
SILVER SUBSCRIPTION
- Annual Content Strategy
- Annual Content Plan
GOLD SUBSCRIPTION
- Annual Content Strategy
- Quarterly Content Strategy Reviews
- Quarterly Content Plans
- Quarterly Presentation Meetings
PLATINUM SUBSCRIPTION
- Annual Content Strategy
- Quarterly Content Strategy Reviews
- Quarterly Content Plans
- Quarterly Presentation Meetings
- 12 Blogs (3 per quarter)
- 12 Social Media Assets (3 per quarter)
For full details of what’s included in each subscription, please download our brochure.
Why choose Ruche Marketing's Content Strategy for Businesses Programme?
Our Content Strategy for Businesses Programme has been designed to help you achieve your goals, through various subscriptions to suit your needs and budget.
We’re experts in content marketing and have almost four decades of experience in the marketing industry.
As a result of the vast amount of legal marketing experience we have, we also offer a Content Strategy for Law Firms Programme.
We’re passionate about helping businesses succeed and realise that for many, having a good, high-quality content strategy is the key.
If you’d like to know more about our Content Strategy for Businesses Programme, or you’d like some free advice on your content, we’d love to hear from you. Simply contact us online, or book your appointment with one of our experts.
More information about content strategy services
I would highly recommend Ruche to any business looking to take their marketing efforts to the next level. They are a professional and knowledgeable team that truly cares about the success of their clients.
Amy Bell
CEO - Teal Compliance
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
