Email marketing management services
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our email marketing management services are part of our marketing management services. We can help you increase engagement through email marketing to maximise conversion.
Contact our experts today.
Why are email marketing management services important?
According to a report by Ruler Analytics, email marketing has the best conversion rate for law firms. We therefore encourage law firms to include email marketing in their content marketing strategy. Email marketing management is needed to ensure that there’s a consistent, strategic approach to your email marketing activity.
Email marketing is important for a number of reasons.
Direct communication: Email marketing allows businesses to communicate directly with their target audience. By sending personalised and relevant content, you can establish a direct line of communication that’s more likely to reach your recipients.
Cost-effective: Compared to traditional marketing methods, email marketing is relatively cost-effective. It eliminates the need for printing and postage costs, making it a budget-friendly option for businesses of all sizes.
High ROI: When executed effectively, email marketing can yield a high return on investment (ROI). Since the costs are low and the potential reach is high, even a modest increase in conversions can result in a significant ROI.
Segmentation and personalisation: Email marketing platforms offer advanced segmentation and personalisation options. This means you can tailor your emails to specific groups based on factors like demographics, service history, behaviour, and more. Personalised content is more engaging and relevant to recipients, leading to higher conversion rates.
Tracking and analytics: Email marketing platforms provide detailed insights into the performance of your campaigns. You can track metrics like open rates, click-through rates, conversion rates, and more. This data helps you refine your strategies for better results over time.
Relationship building: Consistent and valuable email communication helps build a stronger relationship between your brand and your audience. By providing useful content and promotions, you can establish trust and loyalty among your subscribers.
Lead nurturing: Email marketing is a powerful tool for nurturing leads through the sales funnel. By sending a series of informative and engaging emails, you can gradually guide prospects toward making a purchase decision.
Flexibility and creativity: Email campaigns can be highly creative, allowing you to experiment with different formats, designs, and content types. This flexibility enables you to showcase your brand’s personality and stand out in your subscribers’ inboxes.
Regularity and consistency: Sending regular emails keeps your brand at the forefront of your subscribers’ minds. Consistency in your email marketing strategy reinforces your brand’s identity and messaging.
Complementary to other channels: Email marketing can complement other marketing channels like social media and your website. By integrating these efforts, you create a more cohesive and impactful marketing strategy.
Overall, effective email marketing management is an essential component of a comprehensive marketing strategy.
Why do you need email marketing management services?
We’ve spoken to many businesses that struggle to manage their firm’s email marketing themselves. This is mainly down to three reasons:
Resources
Some businesses don’t have a marketing team, have a limited marketing team, or don’t have the software required to manage their email marketing effectively.
Time
Managing an email marketing strategy can be time-consuming. Some businesses simply don’t have the time to invest in email marketing management.
Skills
Some businesses don’t have the people in place with the skillset required to manage email marketing and ensure they're getting the most out of their activity.
How our email marketing management services can help
Ruche Marketing’s email marketing management experts can help you achieve your goals. These may include:
- Increase brand awareness
- Drive website traffic
- Enhance customer engagement
- Generate leads
- Improve conversion
- Establish thought leadership
Whatever your email marketing goals, we can help.
What our email marketing management services include
Our email marketing management services provide the regular management of your email marketing activity and include:
Meeting: We’ll meet with you on a monthly basis so you can go through your email marketing strategy with us. In this meeting, you’ll be able to advise us of your segmented audience data, your service or product focuses, and your goals.
Planning: Once we’ve had our monthly meeting with you, and understand your audience, your goals, and your service or product focuses, we’ll prepare a monthly email marketing calendar.
Segmentation and automation*: We’ll develop an automation process based on your audience segmentation data and goals. Automation can include, for example, reminders for those who don’t open the emails, or follow-ups for those who click on a particular link.
Designing: Once the calendar and the segmentation and automation process are in place, we’ll design email templates. The regular and automation email templates will be uniquely designed based on your audience, your goals and your service or product focus.
Email production: Once the template designs are complete, we’ll produce the content for your regular and automation emails. The content will be both engaging and compelling and aimed at the target audiences specified within your email marketing strategy.
Scheduling: Once you’re happy with the content we’ll schedule the emails to be sent to your specific segmented groups, ensuring that the automation process is set up accordingly.
Reporting: We understand the importance of gaining insights from your email marketing activity. Therefore, we’ll create monthly reports focusing on the results of the previous month and the learnings we’ve gained from them. These learnings will include what’s worked well, what’s not worked, and your customers’ habits.
*It’s important to note that this service only includes segmentation and automation when your email marketing platform has this function activated. Some email marketing platforms have this readily available, whereas others charge an additional fee for this function.
Whether you just need a helping hand with the creation of templates, or someone to manage your weekly, monthly, bi-monthly, or quarterly email campaigns, we can help.
Let's talk
If you’re struggling to meet your email marketing goals and need professionals to manage your email marketing, we can help.
Simply contact us today and an expert from our marketing management services team will be in touch.
FAQs about our email marketing management service
You can certainly manage your email marketing activity yourself. However, it can be extremely time-consuming which can take you away for significant periods from your priorities.
If you don’t have the time, you need someone who understands how to get the most out of email marketing, and is highly experienced in ensuring you receive the results you need.
If you want high-quality email marketing management services, contact our experts for help.
If you instruct an experienced creative content services agency that specialises in email marketing management, the chance of your return on investment (ROI) will significantly increase.
In addition, managing your email marketing can take a huge amount of time. If you decide to do this yourself, it will likely take you away from your day-to-day role for quite some time. This means you may lose money.
Our email marketing management services can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our email marketing management services to suit you.
Simply contact our experts and we’ll find a solution for you.
Yes. We offer an email marketing strategy service and are more than happy to assist in developing an email marketing content strategy for you.
An email marketing strategy is important as you really need to be strategic in your approach. Without a strategy in place, your content is unlikely to generate the results you want.
Simply contact our experts for more information about how our email marketing strategy services can help.
Yes we can. We offer a wide range of creative content services.
Whether you need blog posts to share in your email marketing, or brochures to download, we can help.
Simply contact us today for more information about how our creative content services can help.
Instead of using Ruche’s email marketing platform to send your email campaigns, we advise all our clients to use their own email marketing platforms. This is because the platform will contain a lot of personal, and sometimes sensitive, data that you’ll need to manage safely.
Instead, we ask that you set us up as a user and we’ll manage your email marketing on your behalf, from your account.
If you don’t already have an email marketing platform in place, and are not sure where to start, we can advise on the most cost-effective and efficient platforms for you to subscribe to.
If you’d like to know more, just contact one of our friendly experts for advice.
Our email marketing management services are created bespoke to your needs. You may need one email to go out monthly, or several emails to go out each week. You may want us to write excerpts which then link back to articles on your website, or you may want us to write full articles within the body of the email.
Once we understand your requirements, we’ll be able to provide you with a no-obligation proposal detailing our costs.
If you need email marketing management services, simply contact us and speak to one of our friendly experts.
From the beginning of our partnership, Rachel and Karen have demonstrated a deep understanding of Teal and were able to work with us to develop a comprehensive marketing strategy that met our needs. They are an absolute pleasure to work with. No job is too big or small. They approach every task we ask them to do with care and professionalism. What really sets Ruche apart, is their commitment to delivering results and excellent collateral to support the marketing plan.
Related resources
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
