Marketing campaign plan service
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our marketing campaign plan service is part of our content strategy services. Through marketing campaigns that generate press interest, it can help you build credibility and brand awareness, and position your company as an industry leader.
Contact our experts today.
Why are marketing campaign plan services important?
Press releases are valuable pieces of content for businesses. Not all businesses have stories that will interest the press on a regular basis, but without including them in your content strategy, you could be missing out on a huge opportunity. That’s where marketing campaign plan services can help.
In an overly competitive media market, thoroughly researched topics with unique data and results, commissioned by you, can offer media outlets fresh ideas for news.
There are several reasons why marketing campaigns can help businesses.
Generating media coverage: When a marketing campaign’s press release is unique, offers a new perspective or new data, and is backed up by detailed research, it’s much more likely to be picked up by journalists and reporters. This will help you build relationships with those journalists, who may contact you in the future for comments or interviews in relation to your area of expertise.
Building brand awareness: When marketing campaigns, that contain interesting and unique research in your field of expertise, are picked up by the media, it increases your brand’s visibility and you reach a much wider audience. If marketing campaigns are commissioned on a regular basis, this will significantly enhance the awareness of your brand.
Demonstrating your business as an industry leader: When the press publish interesting and unique research commissioned by you, you’re demonstrating that your business is an industry leader. This can lead to the development of new valuable relationships and offers of speaking appointments, as well as generating new customers.
Improving search engine visibility: When marketing campaign press releases are published online, they can contribute to search engine optimisation (SEO) efforts. Backlinks to your website from recognised and trusted media sites can significantly help your business improve your search engine rankings and visibility, making it easier for potential customers to find you online.
Enhancing credibility and reputation: When your marketing campaigns’ press releases are published in the media, it showcases the significant knowledge you have in your area of expertise. This will increase the credibility of the business and help build a positive reputation among customers, partners, and investors.
Engaging with the target audience: Marketing campaign press releases can be distributed to specific target audiences, such as industry publications or niche media outlets. This will ensure that the news reaches the right people. This targeted approach will help your business connect with your intended audience, foster engagement and potential customer acquisition.
It’s important to note that for press releases to be effective, the marketing campaigns should be well-crafted, newsworthy, and tailored to the interests of the target audience.
This is why a marketing campaign plan is essential.
Why you don't have a marketing campaign plan
Many businesses we’ve spoken to don’t have marketing campaigns as part of their content marketing strategy. This is mainly down to three reasons:
Resources
Some businesses don’t have a marketing team, or have a limited marketing team, to assist in planning marketing campaigns for the media.
Time
Creating a marketing campaign plan can be time-consuming. Some businesses simply don’t have the time to invest in campaigns.
Skills
Some businesses don’t have the people in place with the skillset required to build a comprehensive and high-quality campaign plan.
How our marketing campaign plan services can help
Ruche Marketing’s marketing campaign plan experts can help you achieve your goals. These may include:
- Increase brand awareness
- Demonstrate your business as an industry leader
- Improve SEO
- Generate media coverage
- Enhance credibility and reputation
- Establish and build media relationships
Whatever your goals, we can help.
What our marketing campaign plan service includes
Our marketing campaign plan service involves detailed consumer research with members of the public to gain unique insights about specific topics. The research will result in interesting and newsworthy marketing campaigns.
This service includes the following:
Research and development: We’ll research your industry and your customers, and develop fresh and interesting ideas for your marketing campaign(s). Following our research, we’ll go through our ideas with you and decide on key personnel to feature in the campaign(s).
Campaign plan: We’ll then develop the campaign plan. This will include the questions we’ll be asking the public to gain unique insights. We’ll also create a calendar with timeframes and deadlines for all individuals involved.
Consumer research: Following the creation of the campaign plan, we’ll process the consumer research. This will be, for example, asking 2000 people a series of questions about the campaign topic, to gain unique insights and facts.
Press release: We’ll commission a press release based on the research outcome. The press release will be written by a PR specialist, who will then distribute it to the press and media outlets that relate to your target audience.
Website article: We’ll create a blog/article for your website based on the research outcome. The blog/article will be written with SEO in mind, focusing on your desired keywords.
Social media assets: We’ll create social media assets for your social media platforms for you to share. They will help to drive traffic to the blog/article on your website. These will be based on the insights gained from the consumer research.
Previously, some of our marketing campaign plans have resulted in TV and radio appearances as well as requests for written comments about the research. If you need assistance managing any press bookings as a result of the press release, we can arrange this for you.
Let's talk
Whether you’re looking to increase media coverage for your business or wish to develop your staff as thought leaders in your industry, our marketing campaign plan service can help.
Simply contact us today and an expert from our content strategy services team will be in touch.
FAQs about our marketing campaign plan service
It’s entirely up to you, and of course your budget. You could commission a marketing campaign plan as a one-off, or you could commission them for 12 monthly.
What we would say is if you commission campaigns frequently, it will significantly increase the awareness of your brand. It will also significantly help you build relationships with those media outlets which could lead to additional brand development opportunities.
If you want a high-quality marketing campaign plan service, contact our experts for help.
If you instruct an experienced content strategy services agency to prepare your marketing campaign plan, the chance of your return on investment (ROI) will significantly increase.
In addition, the work involved in a marketing campaign plan is significant and takes a huge amount of time. If you decided to do this yourself, it would take you away from your day-to-day role for quite some time. This means you may lose money.
Our marketing campaign plan service can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our services to suit you.
Simply contact our experts and we’ll find a solution for you.
We partner with a reputable and trusted PR company when marketing campaign plans are commissioned. They offer a service to manage all of your press appointments, from TV and radio, to newspapers and magazines.
If you wish to use this service as an addon, we can arrange this for you.
Yes. We offer a wide range of creative content services. This includes designing literature such as flyers and brochures.
Simply contact our experts for more information about how we can help you.
Our marketing campaign plan service is created bespoke to your needs. You may only want research of 1000 people rather than 2000; you may decide you want a 12-month campaign plan rather than a one-off campaign plan; or you may decide you additionally need the press appointment management service.
It’s therefore difficult to say at this stage how much it will cost until we know your needs.
However, if you want to commission a marketing campaign plan, simply contact us and speak to one of our friendly experts. Once we understand your needs, we’ll prepare a no-obligation proposal without delay for your consideration.
From the beginning of our partnership, Rachel and Karen have demonstrated a deep understanding of Teal and were able to work with us to develop a comprehensive marketing strategy that met our needs. They are an absolute pleasure to work with. No job is too big or small. They approach every task we ask them to do with care and professionalism. What really sets Ruche apart, is their commitment to delivering results and excellent collateral to support the marketing plan.
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
