Marketing for startups
Why is content marketing for startups important?
Content marketing for startups is extremely important. We understand how much work goes into starting a business, but it’s extremely important that you include content marketing in your business strategy.
Without content marketing, it’s unlikely that your business will be seen or heard. Content marketing helps you develop a brand that people can trust and become loyal to. It helps you to deliver the message of who you are, and what you’re about, to put your products or services in front of your target audience. It will also help you improve your search engine optimisation (SEO) and help you generate new business.
Organic content marketing takes time. It’s a slow burn but has a high return. So, the quicker you implement it into your plan, the better.
What concerns are there in marketing for startups?
The cost of marketing for startups is often a concern. Until they start bringing in new customers, they’re obviously, and rightly so, cautious about where to spend their money. However, organic content marketing doesn’t have to be costly. In fact, if you’re able to do the content marketing yourself, it’s mostly free.
That being said, another concern is skill set. Many startups aren’t skilled marketers, and simply don’t know where to start or how to make sure their content is the best it possibly can be.
Time and resources are other concerns. Running a business and servicing customers takes a lot of time and energy. Also, most startups don’t have the resources in place to assist with their marketing.
When you don’t have the time, resources, or skill set to carry out content marketing for your startup business, we can help.
How can Ruche help with content marketing for startups?
We understand how much time and energy goes into starting a business, as we’ve been through the same process ourselves. Where time, resources, and skills are a concern, we offer a range of content strategy services and creative content services to suit your needs.
However, we understand that cost is also a huge concern. As a result, we’ve developed programmes under Ruche Marketing Academy to help startup businesses with their content marketing. We offer both long-term and short-term mentoring and coaching programmes to help you get content marketing for your startup off the ground and put you on the right track.
We also help startups through partnerships with local authority and private business advisory groups. We’re currently working on a programme of workshops with the Business and IP Centre Greater Manchester.
For more information, visit Ruche Marketing Academy.
Why choose Ruche Marketing?
We’ve been through the process of starting up a business ourselves, so understand the issues you face. In addition, we have almost four decades of marketing experience between us, so can offer a significant amount of knowledge and expertise.
We’re passionate about helping startups succeed. After all, when you succeed, so do we!
We love sharing our knowledge and experience with those who need a helping hand, and we want to help you.
If you’d like to talk to us, simply contact us and one of our experts will be in touch without delay.
Related resources
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
