Blog writing services
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our blog writing services are part of our creative content services. They can help increase your website’s visibility on search engines, drive organic traffic to your website and maximise conversion.
Contact our experts today.
Why are blog writing services important for your website?
Did you know that according to a study by Hubspot, businesses that produce blogs get 55% more visitors to their website. Also, 56% of people have purchased something from a company after reading one of their blog posts.
This is why blog writing services are so important for businesses.
Many people prefer to write their own blogs for their website. However, writing a blog doesn’t just require writing skills. You also have to have the right marketing skills if you want your blogs to be successful.
Having content marketing experts on your side, who provide blog writing services can dramatically increase the chance of achieving your desired outcome. They can help in a number of ways.
SEO and website traffic: Content marketing experts are familiar with best practices for search engine optimisation (SEO). They can ensure that your blogs are optimised for relevant keywords, improve their visibility in search engine results, and attract more organic traffic to your site.
Lead generation and customer acquisition: Effective blog content written by content marketing experts can help generate leads and attract potential customers. By providing valuable content, they can establish your business as a trusted authority in your industry, making visitors more likely to become customers.
Understanding customer’s journey: Content marketing experts are well-versed in the journey of a customer, from awareness to consideration and decision-making stages. They know how to create blog content that addresses each stage’s specific needs, nurturing potential customers through the sales funnel effectively.
Audience-centric approach: Content marketing experts understand the importance of focusing on the target audience. They understand ideal customers’ preferences, pain points, and behaviors. This knowledge allows them to create blog content that resonates with your audience, increasing the chances of engagement and conversions.
Brand consistency: Content marketing experts are skilled in maintaining brand consistency across all marketing channels, including your website. They ensure that the blog content aligns with your brand’s values, tone, and messaging, strengthening brand identity and recognition.
Overall, blog writing is a specialist skill and it’s crucial that it’s done correctly if you want to achieve your website goals.
Why you need blog writing services to help you
We’ve spoken to many businesses that need help creating effective blog content for their website. This is usually due to three reasons:
Resources
Some businesses don’t have a marketing team, or have a limited marketing team, to carry out blog writing services.
Time
Creating blog content can be time-consuming. Some businesses simply don’t have the time to invest in creating blog content.
Skills
Some businesses don’t have the people in place with the skillset required to create optimised, effective blog content.
How our content marketing experts can help with blog writing services
Ruche Marketing’s content marketing experts can help you achieve your blog content goals. These may include:
- Improve SEO
- Improve website visibility
- Drive organic website traffic
- Generate leads and conversions
- Increase brand awareness
Whatever your goals, we can help.
What our blog writing services include
Whether you need us to write one blog a month, multiple blogs, or repurpose some of your existing content, we’ll ensure you receive the best possible, fully optimised, and effective blog content. Our blog writing services include:
Thorough research: We’ll conduct thorough research of the blog content topic, so we understand the audience and the various stages of their customer journey.
Keyword research: Once we’ve researched the topic, we’ll carry out keyword research to ensure the blogs are targeting the correct terms that resonate with your target audience.
Metadata and imagery: Following the keyword research, we’ll create the URL, meta title, and meta description for each blog we create. We’ll also source imagery and ensure the image alt text is included.
Creating blog content: We’ll then write the blog content, ensuring it’s engaging, resonates with your target audience, and is in line with SEO principles.
Review of content: If you want us to update your current blog content, we’ll thoroughly review the content, create a plan of improvements that can be made, then implement the changes.
Repurpose content: If you have informative videos, webinars, brochures, or books that you’d like to repurpose into blogs, we’ll gather all the relevant information from the previous content and create a plan. We’ll then generate new, informative, fully optimised blog content for your website.
If you’re not familiar with your website CMS or don’t have the time, resources, or skillset to upload the blog content, we also offer a website management service.
Let's talk
If your blog content isn’t fulfilling your goals, or you’re looking for a fresh approach to your blog content, our creative content experts can help.
Simply contact us today and an expert from our creative content services team will be in touch.
FAQs about our blog writing services
Anyone can write blog content. You don’t need to instruct a creative content agency to create blogs for you. However, anyone can tile a kitchen or build a wall, but if you want it to be done correctly, and to meet a high standard, you seek a professional to do it for you.
If you want your blogs to achieve their goals, it’s highly advised that you instruct an expert in blog writing services.
If you want high-quality blog content, contact our experts for help.
If you instruct an experienced creative content agency to carry out blog writing services for you, the chance of your return on investment (ROI) will be significantly increased, as they’re well-versed on using SEO to increase visibility of your blog content.
In addition, creating blog content can take a huge amount of time. If you decide to write blogs yourself, this will likely take you away from your day-to-day role for quite some time. This means you may lose money.
Our blog writing services can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our services to suit you.
Simply contact our experts and we’ll find a solution for you.
Yes. We offer a range of content strategy services to help you with your approach to blog content. Once we’ve discussed your needs and your goals with you, we’ll get to work on creating a bespoke content strategy for your business. Whatever your needs, we can help.
Simply contact our experts for more information about how we can help you.
Yes we can. We understand that managing a website’s CMS, keeping it up to date, looking good, and free from issues, can take up a large amount of time. Yet, a website is of paramount importance to any business.
Therefore, we offer a website design and management service, enabling you to focus your time on your priority areas.
We can also create other content for your website, such as website pages and downloadable guides.
If you want to enquire about our website management service or talk to us about any other content, simply contact us today.
Every company is unique and our blog writing service is designed to flex to meet your needs.
We start by discussing with you your requirements, whether that be a one-off technically researched blog, multiple blogs, or repurposing existing content. Once we have a full understanding we’ll put together a bespoke package for you based on your requirements and budget.
Simply contact one of our friendly experts today for a no-obligation chat.
I would highly recommend Ruche to any business looking to take their marketing efforts to the next level. They are a professional and knowledgeable team that truly cares about the success of their clients.
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
