Website management service
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our website management service is part of our marketing management services. We can help you manage your website effectively to maximise the chance of you successfully achieving your goals.
Contact our experts today.
Why is a website management service important?
A website management service plays a crucial role in helping businesses establish and maintain an effective online presence. According to an article by Wix, 88% of consumers are less likely to return to a website after a bad experience.
It doesn’t matter whether you get the majority of your work from referrals or word of mouth, it’s likely that as part of the customer journey, they’ll want to visit your website to find out more. So, having a well-designed and properly functioning website is a fundamental aspect of a business’s overall strategy.
Here’s why having a website management service is important for businesses.
Professional image: A well-maintained website reflects professionalism and credibility. It’s often the first point of contact for potential customers, and a polished website can make a positive first impression.
User experience: User experience (UX) is a critical factor in retaining visitors and converting them into customers. A website management service ensures that your website is user-friendly, easy to navigate, and responsive on various devices, providing a smooth experience for visitors.
Content updates: Regularly updating your website with fresh and relevant content is essential for keeping visitors engaged and informed. A website management service can handle content updates, ensuring that your site remains current and appealing.
Search engine optimisation (SEO): An optimised website ranks higher in search engine results, leading to increased visibility and organic traffic. A website management service helps improve your website’s search engine rankings.
Technical maintenance: Websites require ongoing technical maintenance, including software updates, bug fixes, and performance optimisation. A website management service takes care of these technical aspects, ensuring that your website functions smoothly and efficiently.
Data analytics: Monitoring website analytics provides insights into user behavior, traffic patterns, and other important metrics. A website management service can analyse this data and use it to make informed decisions about website improvements and marketing strategies.
Efficient time management: Running a business involves numerous tasks, and managing a website can be time-consuming. Outsourcing website management allows you to focus on core business activities while experts handle your online presence.
Adaptation to trends: The digital landscape is ever-evolving, with new design trends, technologies, and user expectations emerging regularly. A website management service stays updated with these trends and ensures that your website remains current and relevant.
Cost-effective: While there is a cost associated with hiring a website management service, it’s often more cost-effective than hiring an in-house team to handle all the aspects of website design, development, maintenance, and marketing.
In summary, a website management service helps businesses maintain a professional and effective online presence, ensuring a positive user experience, strong SEO performance, and efficient management of technical aspects. This can contribute to business growth, customer engagement, and brand credibility in the digital realm.
Why do you need a website management service?
We’ve spoken to many businesses that struggle to manage their firm’s website CMS themselves. This is mainly down to three reasons:
Resources
Some businesses don’t have a marketing team or have a limited marketing team to manage their website effectively.
Time
Managing a website can be time-consuming. Some businesses simply don’t have the time to invest in website management.
Skills
Some businesses don’t have the people in place with the skillset required to manage a website and ensure it's the best it can be.
How our website management service can help
Ruche Marketing’s website management experts can help you achieve your goals. These may include:
- Provide clients with the best possible user experience
- Improve search engine results
- Improve customer engagement
- Improve brand image
- Improve conversion
Whatever your website goals, we can help.
What our website management service includes
Our website management service provides the regular management of your website’s CMS and includes:
Meeting: We’ll meet with you on a monthly basis so you can go through your content marketing strategy and your website goals with us. In this meeting, we’ll talk you through any issues and fixes we will implement.
Structure and navigation: We’ll take a look at the current website structure and navigation to ensure it provides the best possible user experience. We’ll then implement any necessary fixes and ensure it’s future-proofed.
Design: We’ll take a look at the layout and design, both on desktop and mobile. If improvements can be made, we’ll undertake work to ensure the website is on-brand, provides a positive user experience and looks professional and polished.
On-page SEO: We’ll take a look at the pages on your site. Where there are missing elements following the basic principles of SEO, we’ll fix these. For example, metadata, keywords, internal and external links, etc.
Technical SEO: We’ll regularly check what issues the site has and fix all basic technical problems. If there are any major issues that need addressing with code, we’ll help source and instruct a technical website developer to fix them.
New URLs and redirects: We’ll set up any new URLs and redirects that are required to ensure that your site runs smoothly without resulting in 404 error messages.
Optimised imagery: We’ll ensure that all imagery is in the correct format, pixel size, and file size to prevent your website from slowing down. Also, we’ll ensure that your images are all named correctly and have alt text.
Content update: We’ll update your website with your new content, ensuring that each piece of content is fully optimised and on-brand. Also, we’ll source and fully optimise imagery for each new page.
Report: We’ll report monthly on website performance including website traffic and engagement. We’ll also provide a regular on-page SEO spreadsheet, detailing the content on your website.
Whether you just need someone to take a look at changing the structure, navigation, and design of your website, or you need someone to upload new content on a regular basis, we can help.
Let's talk
If your website CMS is causing you problems, or you’re struggling to manage it on a daily basis, our website management service can help.
Simply contact us today and an expert from our marketing management services team will be in touch.
FAQs about our website management service
Yes. Many people manage their own website CMS. However, we’ve found that a large proportion of those people struggle. They’re not familiar with the do’s and don’ts of a website CMS or don’t understand SEO. As a result, they’re not getting the website results that they need.
If you don’t have the right skillset, you’ll not get the most from your website and could be losing business.
If you need someone who understands how to get the most out of your website and get you the results you need, contact our experts for help.
If you instruct an experienced creative content services agency to manage your website, the chance of your return on investment (ROI) will significantly increase.
In addition, managing your website CMS, particularly if you’re unfamiliar with it, can take a huge amount of time. If you decide to do this yourself, it will likely take you away from your day-to-day role for quite some time. This means you may lose money.
Our website management service can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our website management services to suit you.
Simply contact our experts and we’ll find a solution for you.
Yes. We offer a content strategy service and are more than happy to assist in developing a content strategy for your website.
A content strategy is important as you really need to be strategic in your approach. Without a strategy in place, your content is unlikely to generate the results you want.
Simply contact our experts for more information about how our content strategy services can help.
Yes we can. We offer a wide range of creative content services.
Whether you need blog posts for your website, website service pages, or marketing collateral such as downloadable guides, we can help.
Simply contact us today for more information about how our creative content services can help.
Our website management service is created bespoke to your needs. You may need a complete redesign or you may just need someone to spend a few hours a month uploading new content.
Once we understand your requirements, we’ll be able to provide you with a no-obligation proposal detailing our costs.
If you need someone to manage any element of your website CMS, simply contact us and speak to one of our friendly experts.
From the beginning of our partnership, Rachel and Karen have demonstrated a deep understanding of Teal and were able to work with us to develop a comprehensive marketing strategy that met our needs. They are an absolute pleasure to work with. No job is too big or small. They approach every task we ask them to do with care and professionalism. What really sets Ruche apart, is their commitment to delivering results and excellent collateral to support the marketing plan.
Related resources
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
