Legal marketing services
Why do you need a legal marketing services agency?
Generally, marketing experts can assist any business as the skills they’ve learned in one company can cross over to the next. However, there are certain sectors that are highly regulated, and the legal sector is one of them. That’s why we’d highly recommend that law firms use specialist legal marketing services for their content needs.
Not only are law firms regulated by regulatory bodies such as the SRA, but the clients of law firms, particularly consumer law firms, are different. This is because, in the majority of situations, they’re making ‘distress purchases’, such as:
- Someone who’s been seriously injured in a road traffic collision, and needs a serious injury lawyer
- Someone who’s separated from their spouse and needs a divorce lawyer
- Someone who’s been discriminated against at work and needs an employment lawyer
- Someone whose illness has been made worse by a medical professional and needs a medical negligence lawyer
These are all examples of distress purchases – they don’t want a solicitor, they need one.
For your content to be successful, you need to fully understand your target audience. This is another important reason why a legal marketing services agency is of benefit. We’ve worked collectively in the legal industry for almost four decades and fully understand the legal consumer.
What can a legal marketing services agency do for law firms?
There are numerous examples of scenarios that may lead you to need the expertise of a legal marketing agency to assist with your content marketing. This includes when:
- Your current content is not generating enough enquiries to meet your objectives, so you need a high-quality content strategy creating
- You want to produce email marketing but don’t have enough subscribers, so need an email marketing strategy
- You want to develop new campaigns but don’t have the time, resources, or skills to produce high-quality and engaging campaign plans
- Your website isn’t generating enough organic traffic, so need a rewrite of your website pages
- Your literature isn’t getting picked up at events, so you need new and engaging branded literature
- Your social media posts aren’t generating any engagement, so you want to build a social media strategy
- You want to produce regular high-quality blogs to engage your audience and improve your SEO, but you don’t have the time or resources
- Website management is time-consuming and complex, so you need someone to manage your website
- Posting engaging social media content is time-consuming and difficult to manage so you need someone to manage your social media
Whatever your content requirements, we provide professional legal marketing services to suit your needs and help you meet your objectives.
What's the difference between a copywriter and a legal content specialist?
If you’re looking for a copywriter, there are thousands of freelance copywriters or content marketing agencies to choose from. Many are highly skilled and trained to write good-quality copy. A legal content specialist, as with a copywriter, writes good quality copy. However, they also have the added benefit of understanding the legal process, terminology and the clients.
Additionally, a legal content specialist understands how leads will convert to new cases in a legal environment. It’s therefore important when you need additional marketing resources that you consider the benefits of having a legal content specialist.
The benefit of a legal content marketing expert
Here’s an example. A law firm wanted to undertake a huge project to rewrite all the pages on their website. They didn’t have the resources to undertake this task, so hired two freelance copywriters.
The work the copywriters produced was excellent, optimised copy. However, the pages had to go through rigorous amendment. This was because the described legal process wasn’t quite right and the conversion tactics didn’t speak directly to the legal consumer. This was by no means the fault of the copywriters. After all, the law can be complex and copywriters who don’t specialise in legal marketing content can’t be expected to understand this.
If legal marketing experts had been hired to write the copy for the website, the content would have needed little amendment. This would have reduced the time spent by lawyers having to review and amend the copy, allowing them to focus on their billing time.
The same applies when building a strategy. The more information someone has about the industry, the better the strategy will be. Specialists are likely to think of things that other content strategists won’t as they don’t understand the intricacies involved in the legal sector. That’s why hiring specialists in legal marketing services can be of great benefit. They can ensure you get a fully developed strategy, specifically for your legal practice(s), which will dramatically reduce the time a project takes and enhance productivity.
How can Ruche Marketing help?
We’re award-winning content marketing experts in Manchester and are highly skilled in legal marketing. We have many years of experience working in the legal sector and have been instrumental in the success of a vast number of legal marketing goals.
Our niche is in consumer legal marketing from personal injury and medical negligence to employment law and family law. We also have a unique specialism in group litigation marketing.
Our group litigation expert was the lead marketer, at a leading UK law firm, on the biggest group litigation action this country has ever seen. She undertook all marketing activity over a five-year period, from book-building at the beginning of the claim to retaining clients. Also, she created clear client communications for the lifetime of the claim, through to the successful settlement.
Another area of specialism is legal directories. Our legal directories expert has been involved in preparing Legal 500 and Chambers and Partners directory applications for over 15 years. We can therefore help with the success of your applications.
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