Virtual marketing manager service
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our virtual marketing manager service is part of our marketing management services. We can help you manage your marketing team effectively to ensure any marketing activity meets a high standard. We’ll do this while building the confidence and skillset of your existing marketing team, enabling them to excel and succeed in their career.
Contact our experts today.
Why is a virtual marketing manager important?
Many firms don’t have a large in-house marketing team. However, some do have marketing coordinators, marketing assistants, and /or marketing executives who report to managers or partners, who don’t have marketing experience.
Although these managers may be extremely good leaders, in these situations there are various reasons why having a virtual marketing manager is important.
Challenge and motivation: According to a study by the Niagara Institute, 33% of employees said they left their job because they were bored at work and wanted to be challenged. Without a mentor with marketing experience, it’s unlikely they’ll get the challenges that motivate them to succeed. This may lead to a high turnover in marketing staff.
Knowledge: Although they’ll learn a lot about their subject matter from their leaders, it’s unlikely they’ll be able to extend their knowledge of marketing and become experts in their field. This is likely to impact the output of their marketing efforts which, although may be good, could be much better if they had more knowledge.
Career development: Without the level of marketing knowledge needed to become a manager, and mentor others in the profession, their careers will suffer. This is likely to impact their decision of whether or not to stay with your firm, which again could result in a high turnover of marketing staff.
Strategic direction: Plotting a marketing strategy comes with knowledge and experience. If your executives and assistants don’t have an experienced marketing mentor, it’s unlikely that they’ll know how to build a high-quality marketing strategy that works. For them to learn to be strategic in their approach, they’ll need a marketing expert to teach them.
Marketing tactics and problem-solving: Marketing executives and assistants may do an excellent job on a day-to-day basis. However, without an experienced marketing mentor, they’re unlikely to know how to use marketing tactically or solve various problems. Marketing tactics and problem-solving can often be the difference between the success and failure of your firm’s marketing activity.
Effective time management: When practice managers and partners are managing marketing teams, it can be incredibly time-consuming. It takes them away from their day-to-day role, adding pressure to their work environment. If they have billable targets, the time spent managing marketing can significantly eat into their billable hours.
Cost-effective: Employing a full-time head of marketing or a marketing manager can be quite costly. If you’re not sure you need one, the cost of their annual wage, benefits, holidays, equipment, and resources, can have a negative return on investment (ROI). Hiring a virtual marketing manager, at a fraction of the price, is the solution. With a monthly cost to suit your budget, it can help lead your team to success.
Flexible: Employing a full-time head of marketing or a marketing manager is a commitment, especially if your marketing activity is quite modest. Yet, having a marketing mentor can significantly improve your team’s marketing efforts. Hiring a virtual marketing manager gives you flexibility. You can ensure you have the experts on hand when you need them.
In summary, having a virtual marketing manager can help lead your marketing team to success, without the significant cost and commitment involved in employing a full-time head of marketing or marketing manager.
Why do you need a virtual marketing manager?
We’ve spoken to many businesses struggling to manage their marketing team. This is mainly down to three reasons:
Resources
Some businesses have more junior team members but don’t have a marketing manager or head of marketing to manage the team effectively.
Time
Managing a marketing team when your role falls outside of the marketing remit can be extremely time-consuming.
Skills
Managing a marketing team when you have little or no experience in marketing can lead to an ineffective outcome.
How our virtual marketing manager service can help
Ruche Marketing’s virtual marketing manager service can help you achieve your goals. These may include:
- Improve productivity
- Improve quality
- Improve team knowledge and experience
- Build team confidence and motivation
- Improve the team’s career prospects
- Increase the return on investment (ROI)
Whatever your marketing team goals, we can help.
What our virtual marketing manager service includes
Our virtual marketing manager service is built around the needs of your marketing team. It can include:
Strategic direction: We’ll look at what’s been done in the past, the results of that activity, what’s currently being done, and what’s due to be done. Following our review, we’ll consider strategic improvements that can be made, implement them, and ensure your team is onboard.
Knowledge sharing: We’ll meet with each member of your team, to find out what they can do, what they can’t, and what they’d like to learn more about. A plan will then be developed, based on the activity forecast, so they can learn from the knowledge we share with them.
Quality checks: We’ll look at work produced by your team. Once checked, we’ll meet with them to let them know what they’ve done well, what needs to be changed and guide them on where they can make improvements in the future.
Workshops: Collaboration is important, so we can host idea workshops to get your team’s creative juices flowing. Following the workshops, we’ll ensure the team is working towards the same goals while remaining strategic in their approach.
Helpline: Our helpline enables your team to have a marketing expert on hand to guide them when they need us. Whether they’ve come across a marketing problem they don’t know how to solve, or just need a second opinion, we’ll guide them on what to do.
Career development: In areas where your team doesn’t feel confident, we can offer 1:1 learning sessions. The training sessions we offer will benefit both them and the business, from building the marketing strategy to writing website content for search engines (SEO).
Regular team meetings: We can meet with the team regularly to distribute work, problem-solve, and gain a better understanding of what knowledge and learnings the team has made or still needs.
Report: We can report to you regularly on where the team is up to in their activity. Also, we’ll confirm how their knowledge and experience are improving and provide any additional recommendations, such as further training.
Whether you want to have the full virtual marketing manager service, or you simply want access to our helpline, we’re here to help.
Let's talk
Our virtual marketing manager service provides marketing teams with someone to turn to if they’re ever in doubt, or simply don’t know what to do. As we’re marketing experts with many years’ experience, we’ll provide them with knowledge and guidance to give them the confidence and skills needed to help them excel at what they do.
Working with us will give you peace of mind that the work carried out by members of your marketing team will be done to the best possible standard, while they learn more and more new skills.
We want to build the knowledge and experience of your marketing team, so you can eventually place them in key roles, and our services will no longer be needed.
To find out more, simply contact our experts for a no-obligation conversation.
FAQs about our virtual marketing manager service
Employing a head of marketing is a huge commitment, as well as a huge expense. So, if you’re not sure whether you need one, or whether you’ll have enough work for them, it can be a difficult decision.
However, if you have great marketing executives and assistants, but they don’t have a marketing mentor, it’s likely that they need one.
The best thing about our virtual marketing manager service is there’s no huge commitment as it’s a fraction of the cost of employing a head of marketing, and it’s flexible. This service can help you to see whether or not employing a full-time head of marketing would be of benefit, making your decision easier.
For a no-obligation conversation, contact our experts to find out more.
If you calculate the cost of employing a full-time head of marketing or marketing manager (their salary, benefits, bonuses, holidays, equipment and resources) the cost can be quite significant. If your firm does need a full-time head of marketing or marketing manager, that money will likely be well spent.
However, if you don’t need a full-time head of marketing or marketing manager, but need someone with marketing knowledge and experience to help guide your team and fulfil your goals, employing someone full-time will be an unnecessary expense. This is likely to have a negative return on investment (ROI).
In addition, when someone without marketing experience manages a marketing team, it can take a huge amount of time. Undertaking this task will be unnecessarily taking you away from your core business priority. This may mean you’re losing money, particularly if you have billable hours.
This is why our virtual marketing manager service is so cost-effective.
Our virtual marketing manager service can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our service to suit you.
Simply contact our experts and we’ll find a solution for you.
We understand that many people who choose this service, are still considering whether or not to employ someone on a full-time basis. Therefore, we’re very flexible and subscriptions are offered on a 3-month, 6-month, or 12-month basis.
The difference between these is the learning programmes that we can put in place for team members within the timescales allocated.
You can subscribe to the service on a rolling basis, for example, you can take out a 3-month subscription every 3 months if you’re happy and want to continue with the service.
For more information, contact our experts today for a no-obligation chat.
Yes we can. We offer a range of services, from creating high-quality content strategies and managing websites, to writing fully optimised blogs and designing engaging brochures.
If your marketing team needs additional assistance, we’re more than happy to help.
The price of this service depends entirely on your needs. You may need a full virtual marketing manager service for 4 team members, you may need strategic direction and 1:1 training for 1 team member, or you may need the helpline for 2 team members.
Once we understand your requirements, we’ll be able to provide you with a no-obligation proposal detailing our costs.
If you think you need any of our virtual marketing manager services, simply contact us and speak to one of our friendly experts today.
From the beginning of our partnership, Rachel and Karen have demonstrated a deep understanding of Teal and were able to work with us to develop a comprehensive marketing strategy that met our needs. They are an absolute pleasure to work with. No job is too big or small. They approach every task we ask them to do with care and professionalism. What really sets Ruche apart, is their commitment to delivering results and excellent collateral to support the marketing plan.
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