Content marketing for law firms
What's different about marketing for law firms?
The lessons learned in content marketing can be used across all businesses. However, there are certain sectors that are highly regulated and quite different from other businesses. Law firms are one of them, being regulated by bodies such as the SRA, which is why marketing for law firms requires specialist skills.
Law firms, particularly consumer law firms, also have a different type of target audience than most businesses.
Why is the target audience different for consumer law firms?
All businesses offer solutions to their target audience, whether they need a new outfit; need technology to improve productivity; or need a content marketing agency to help generate new business. The target audience for consumer law firms is different from most other firms. For the majority of practices, their target audience is going through a very difficult time and the service they’re seeking is what’s called a “distress purchase”.
Examples of distress purchases include:
- Someone who’s been unfairly dismissed from work and needs an employment lawyer
- Someone whose marriage has broken down and needs a divorce lawyer
- Someone who’s extremely ill due to hospital negligence and needs a medical negligence lawyer
- Someone who’s lost a loved one as a result of a road traffic collision and needs a personal injury lawyer
For each of these examples, the person going through this difficult time is likely to be extremely distressed. The last thing they probably want to do is instruct a lawyer, but they have to.
That’s why specialists who provide content marketing for law firms are important. They not only know how you’re regulated but fully understand your clients.
Why choose Ruche Marketing for your law firm?
With almost four decades of legal marketing experience, we understand the content marketing needs of law firms.
Our niche is consumer legal marketing. One of our experts was previously a fee earner in the field of serious injury and industrial disease so has a unique understanding of the target audience.
We have a great deal of expertise in content marketing for practices such as:
Personal Injury
Personal injury, such as serious/catastrophic injury (RTA, EL/PL); medical negligence; asbestos-related disease; travel litigation; abuse law; military injuries; and public inquiries
Consumer Legal
Consumer legal services, such as employment law; family law; wills, trusts, and probate; Court of Protection; residential conveyancing; dispute resolution; and crime
Group Litigation
Group litigation, on claims such as Volkswagen Diesel Emissions Claim; Mercedes Diesel Emissions Claim; Renault Diesel Emissions Claim; and Talcum Powder Claim
Over the years, we’ve been instrumental in numerous successful campaigns; created content that’s generated thousands of enquiries; produced strategies that successfully delivered results; submitted legal directories and award applications that resulted in success.
If your law firm needs marketing assistance to enable you to achieve successful results, simply contact us today. One of our content marketing for law firms experts will be in touch for a no-obligation conversation.
Related resources
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
