The importance of blog writing for business
What is business blog writing?
A blog is a written piece of creative content for your website. Business blog writing is where you write blogs that are devoted to a topic aligned with your business, and aimed directly at your chosen target audience. The blogs should provide your target audience with information they’ll find useful or interesting whilst supporting the objectives set out in your content strategy.
Why is blog writing important for your business?
There are many benefits of blog writing for your business. Essentially, they help:
- Your business – by driving traffic to your website, improving SEO, and building awareness of your brand
- Your customers – by giving them access to the information they want or need, or find interesting
According to Statista, almost 4 billion people worldwide are currently connected to the internet. According to Techjury, 77% of internet users read blogs. These statistics suggest that blogs are an important way to connect with your audience. These are the three main reasons why blog writing is important for your business:
1. Brand Awareness
If your blogs are regularly getting in front of your target audience, and they’re high-quality with information that’s aimed directly at them, they’re going to begin to trust your brand. This will significantly help your brand awareness and put you on the map. If your competitors are blog writing, and you’re not, it may put your brand at a disadvantage.
2. Website Traffic
Blogs can help drive traffic to your website, including enticing new users. If the blogs are high-quality, this usually means users are likely to stay on the page longer, reducing the bounce rate. This will be recognised as a positive by search engines like Google. It takes time for a website to be ranked highly on Google. Blog writing can significantly help.
3. Customer Journey
Blogs can be really useful to specific target audiences, particularly those at the awareness and consideration phase of their buyer’s journey. At the point where they’re researching their particular issues or needs, if they find high-quality blog content that helps them, they’re much more likely to make an enquiry with that brand when they’re at the decision phase of the buyer’s journey.
What you should consider when blog writing for business?
There are various things to consider when writing a blog for your business, such as:
- Carry out thorough research on the blog topic before you begin
- Check for any links you can use to add credibility
- Make sure your blog fulfils the objectives in your content strategy
- Optimise your blog from an SEO perspective
- Determine which part of the customer journey your blog covers
- Review your customer personas before you write your blog, so you know exactly who you’re aiming it at
- Review the style guide in your brand guidelines to check the content is on brand
- Ask someone to proofread your blog to ensure the spelling and grammar is correct
- Don’t blog about something that may harm your brand
What if you don't have the time, resources or skills to write a regular blog?
Businesses don’t always have the time, resources, or skills to create regular high-quality, optimised blogs that fulfil their objectives and resonate with their audience.
Some businesses ask staff who aren’t skilled in marketing to write their blogs for them. They believe this will benefit the business, thinking they just need something to share with potential customers. However, if they don’t understand what’s needed to make a blog successful, it can be a waste of their time, and in some cases, that time is billable, so it’s also a waste of profit.
This is just one of the ways Ruche Marketing can help you. We can write regular, high-quality, and optimised blogs that help you achieve your objectives.
If you wish, we can also provide social media assets (video or static image assets) for each of the blogs we write, enabling you to share engaging visual assets, associated with your blog, across your social media channels.
If you sign up for our blog service for 12 months, we also offer a monthly discount for this service.
Why choose Ruche Marketing's blog service?
We understand what it takes to create high-quality blogs that can help your business achieve its objectives.
We’re expert marketers with almost four decades of experience in content creation that resonates with target audiences. We’re passionate about helping you succeed as, after all, if you succeed so do we!
Our prices are competitive in our area of expertise and we offer discounts when you subscribe to our service for 12 months.
If you’d like to discuss your blog writing needs, simply contact us and one of our experts will be in touch without delay.
More information about creative content services
I would highly recommend Ruche to any business looking to take their marketing efforts to the next level. They are a professional and knowledgeable team that truly cares about the success of their clients.
Winners of the 2023 SME News Business Elite Awards - Manchester's Best Content Marketing Agency
