Legal marketing services for business development
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our legal marketing services for business development are part of our legal marketing services. From creating bespoke marketing collateral for events to producing high-quality tenders and presentations, we’ll help your business development activity succeed.
Contact our experts today.
What's the difference between legal marketing and business development?
People often get confused between legal marketing and business development. However, the difference between them is quite simple. Each is required to generate new enquiries and clients. However, legal marketing does this by directly interacting with consumers who need legal services. Business development for law firms does this by building relationships and partnerships with third parties who are connected with consumers who need legal services.
An article in Forbes sums up business development as “the creation of long-term value…”. This is most often the case. Marketing results can be immediate, whereas building long-term business development relationships can take time.
The confusion between the two often occurs because there are occasions when they both crossover. Legal marketing is often needed to help support a law firm’s business development activity to give it a greater chance of success.
Why are legal marketing services for business development important?
Law firms invest a lot of money into business development activities, so it’s important that they work, and work well. Legal marketing is important for any law firm’s business development activity for a number of reasons:
Visibility and awareness: Effective legal marketing strategies help law firms gain visibility and increase brand awareness. This can significantly help business development when trying to win tenders or build relationships.
Trust and credibility: Consistent and effective legal marketing builds trust and credibility. Law firms that maintain a strong online and offline presence, provide valuable content, and fulfill their promises, are more likely to gain the trust of organisations they wish to work with.
Winning tenders: The legal market is extremely competitive. When trying to win new tenders, having a legal marketing expert involved will significantly increase your chance of success.
Client acquisition: When you’ve secured a new partnership with an organisation, legal marketing can help you attract new referral enquiries and convert them into new clients.
Competitive edge: When you’ve secured a place on a panel amongst your competitors, legal marketing can help. Through various marketing channels and tactics, your firm can stand out from the rest, making you the preferred choice for new clients.
Maintaining and building long-term relationships: When you’ve built a relationship through business development, marketing can help maintain that relationship as well as help it grow.
Return on investment (ROI): Whether you invest in events, tenders, or panel memberships, the chance of your ROI will increase if you use marketing experts to work alongside your business development team.
Overall, legal marketing is important for business development activity as whatever you do, it can significantly increase your chance of success.
Why don't you use legal marketing services for business development activity?
Many businesses we’ve spoken to don’t use legal marketing for their business development activity. This is mainly down to three reasons:
Resources
Some law firms don’t have a marketing team, or have a limited marketing team, to assist their business development team.
Time
Some law firms' marketing teams don't have time to invest in business development as they're too busy with their day-to-day marketing activity.
Skills
Some law firms don’t have the people in place with the skillset required to produce high-quality marketing for business development.
How our legal marketing services for business development can help
Ruche Marketing’s legal marketing experts can help you achieve your business development goals. These may include:
- Win tenders
- Enhance credibility and reputation
- Establish and build relationships
- Increase sign-ups at events
- Improve conversion rates
Whatever your business development goals, we can help.
What our legal marketing services for business development include
Our legal marketing services for business development include:
Literature: We can produce bespoke, branded, or co-branded, brochures, leaflets, and flyers, for the organisations you have relationships with to provide to potential clients. These can help you stand out from your competitors and increase conversion.
Events collateral: We can produce eye-catching and engaging branded event collateral to get you noticed at events and increase footfall. This could include brochures, posters, event stands, branded goods, and social media assets.
Tenders: New partnerships can be an extremely good source of revenue, which is why the tenders you submit are extremely important. We can produce specially designed, branded, and bespoke tender documents to significantly increase your chances of winning tenders.
Presentations: Whether you have to do a presentation to win a tender, or to an audience at an event, we can design professional and engaging PowerPoint presentations to get you noticed.
Blogs and articles: Highlighting your partnerships, and how you’ve helped people associated with those partnerships, can help build trust. We can produce optimised blogs and articles for your website highlighting your partnership and case studies of those you’ve helped.
Website landing pages: Offering a bespoke experience to potential clients can significantly increase conversion. We can create bespoke, engaging landing pages, helping you stand out from competitor panel members.
Collaborative content: Collaboration with the organisation you have a relationship with can help the relationship grow and sustain longevity. We can produce collaborative content from articles and blogs to social media posts and videos.
Advertising: With many panel memberships, partnerships, and events exhibitor/sponsor packages, you get the chance to advertise your firm, which helps generate new enquiries. We can produce high-quality adverts and articles for third-party websites or publications.
Meetings: It’s important for any law firm to have business development and marketing teams, that work together. We can meet your business development team on a regular basis, advise on marketing that can assist their plans, and carry out any necessary legal marketing work.
Let's talk
If your law firm has a business development team, but you need additional marketing resources, Ruche can help.
Our directors have almost four decades of marketing experience between them, working alongside business development teams. They understand the importance of collaboration between legal marketing and business development, and how marketing can be of significant benefit to any business development activity.
Whether you need help with the tendering process or need bespoke marketing collateral, we can help. Simply contact us for a no-obligation conversation and one of our experts will be in touch.
FAQs about our legal marketing services for business development
Firstly, we’ll meet with you to discuss the organsation you want to partner with, what their requirements are, and what you want to achieve. We’ll then map out what should be included in the tender document.
We’ll interview people at your firm to gather the information needed, then write the tender document for your approval.
Once approved, we’ll design the document. We’ll ensure that it’s unique, engaging, and it directly speaks to the organisation you wish to partner with. Once complete, we’ll send it to you for approval.
If you’d like to know more about our tender document production service, simply contact us for a no-obligation conversation.
If you instruct an experienced legal marketer to produce marketing for your business development activity, the chance of getting a good return on your investment will significantly increase.
Law firms invest a significant amount of money in business development activity, so it has to have the best chance of success. Legal marketing can help considerably towards this.
We’ll never try to sell you something you don’t need. If we don’t think any of our marketing services will benefit your business development activity, we’ll tell you.
Whatever legal marketing services you need for your business development activity, simply contact our experts for a no-obligation chat.
Yes we can. We offer a range of marketing management services such as:
We also have a virtual marketing manager service to help you manage your day-to-day marketing activity and your junior marketing team.
If you’re not sure what you need but need help with your marketing, simply contact our experts for a no-obligation conversation. We’re happy to help.
Yes. We offer a blog writing service for law firms to help increase search engine visibility of their website.
The blogs we produce are fully optimised and aligned with your marketing strategy.
Find out more about our blog writing service.
We’re transparent when it comes to our fees. However, our costs depend entirely on your needs. You may need a 30-page tender document, a 10-page PowerPoint presentation, or 6 brochures for your events.
It’s therefore difficult to say at this stage how much it will cost until we know your needs.
If you need legal marketing services for your business development activity, simply contact us for a no-obligation conversation. Once we understand your needs, we’ll prepare a proposal together with a breakdown of costs for your consideration.
More information about legal marketing services
She knows consumer law and how to leverage all the available channels to get the results. You could always count on her to put 100% into everything, from the smallest task to large scale projects.
Related resources
Winners of the SME News Business Elite Awards - 2024 Best Content Marketing Agency in the North West and 2023 Best Content Marketing Agency in Manchester
