Social media management service
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our social media management service is part of our marketing management services. We can help you increase engagement through our social media marketing services, generate new customers, and maximise conversion.
Contact our experts today.
Why is a social media management service important?
Social media management is essential in today’s market. This is especially so given that social media is growing rapidly, with an estimated 4.59 billion social media users (Statista, 2022).
If your business isn’t putting the time required into social media marketing, then you could be missing out on a huge opportunity.
Social media management is important for a number of reasons.
Brand awareness: Social media platforms have millions, or even billions, of active users. Managing your social media presence effectively helps you reach a large audience and increase brand awareness. By creating engaging content and interacting with your followers, you can enhance your brand visibility and expand your reach.
Customer engagement: Social media provides a direct line of communication between businesses and their customers. Effective social media management allows you to engage with your audience, respond to their queries and comments, and build relationships. By actively listening and engaging with your customers, you can foster loyalty and trust, leading to customer retention and advocacy.
Reputation management: Social media plays a significant role in shaping a brand’s reputation. People often turn to social media platforms to express their opinions, share experiences, and seek recommendations. By managing your social media presence, you can monitor conversations about your brand, address any negative feedback or complaints promptly, and protect your reputation.
Lead generation: Social media platforms offer powerful tools for lead generation. Effective social media management allows you to create targeted campaigns, share compelling content, and promote your products or services. By utilising social media advertising, analytics, and tracking tools, you can measure the effectiveness of your campaigns and optimise your efforts to generate leads.
Competitive advantage: Many businesses are already leveraging social media to their advantage. By actively managing your social media presence, you can stay ahead of your competitors. Monitoring industry trends, engaging with influencers, and consistently delivering valuable content can help you establish yourself as a thought leader and maintain a competitive edge.
Market insights: Social media platforms provide a wealth of data and insights about your audience, their preferences, and their behaviour. Effective social media management involves analysing these insights and using them to inform your marketing strategies. By understanding your audience better, you can tailor your content, campaigns, and offerings to meet their needs, which will increase the chance of success.
By investing time and resources in managing your social media presence effectively, you can unlock numerous benefits for your business.
Why do you need a social media management service?
We’ve spoken to many businesses that struggle to manage their firm’s social media themselves. This is mainly down to three reasons:
Resources
Some businesses don’t have a marketing team, have a limited marketing team, or don’t have the software required to manage their social media channels effectively.
Time
Managing multiple social media channels on a daily basis can be time-consuming. Some businesses simply don’t have the time to invest in social media management.
Skills
Some businesses don’t have the people in place with the skillset required to manage their social media channels and ensure they're getting the most out of their activity.
How our social media management service can help
Ruche Marketing’s social media management experts can help you achieve your goals. These may include:
- Increase brand awareness
- Drive website traffic
- Generate leads and conversions
- Enhance customer engagement
- Establish thought leadership
Whatever your social media goals, and whatever social media marketing services you need, we can help.
What our social media management service includes
Our social media management service provides the day-to-day management of your social media channels and includes:
Researching and monitoring: We’ll regularly research trends, market topics, and hashtags to ensure that your social media posts are current. Also, we’ll monitor mentions of your company and your products or services, to manage your social reputation. In addition, we’ll monitor your main competitors to provide a competitive advantage.
Engaging: We’ll engage with third parties you have a business relationship with, as well as those you wish to build relationships with. Also, we’ll engage with potential customers, respond to their comments, and refer them when they have questions. In addition, we’ll also engage with employees to promote employee engagement through your social media channels.
Meeting: We’ll meet with you on a monthly basis so you can go through your social media content strategy with us. In this meeting, you’ll be able to advise us of your target audience, your service or product focuses, and your goals. We’ll also discuss results from the previous month and the lessons we’ve been able to learn.
Planning: Once we’ve had our monthly meeting with you and we’ve carried out our research, we’ll prepare a weekly/monthly social media calendar. We’ll ensure that the calendar takes into account any specific days, such as awareness days, campaign days, and holidays, so we can choose days to focus on or avoid.
Writing: Once the calendar is in place, we’ll write the social media posts. The posts will be both engaging and compelling and aimed at the target audience specified within your social media strategy. As we all know, you can’t plan for everything. Therefore, when reactive posts are required, we’ll write them and ensure they’re posted without delay.
Designing: Once we’ve written the posts for your social media channels, we’ll create engaging and compelling associated assets. The associated assets will be in the form of static imagery, carousels, and social media videos, depending on the related post. All of the assets will be designed within your brand guidelines.
Reporting: We understand the importance of gaining insights from your social media activity. Therefore, we’ll create monthly reports focusing on the results of the previous month and the learnings we’ve gained from them. These learnings will include what’s worked well, what’s not worked, and your customers’ habits.
In addition to the day-to-day social media management service, we also offer a range of social media marketing services. We can create paid social media campaigns. Also, we can create firm-wide social media policies and procedures to share amongst staff. This will help employees understand the dos and don’ts of their posts and ensure you’re getting the most out of employee advocacy.
Let's talk
If you’re struggling to meet your social media goals and need a social media management service, we can help.
Simply contact us today and an expert from our marketing management services team will be in touch.
FAQs about our social media management service
You can certainly manage your social media channels yourself. However, building a social media presence is extremely time-consuming. It’s often much more beneficial to appoint someone specifically to undertake social media management on your behalf.
It’s highly advised that, if you want to reach your social media goals, and you don’t have the resources, time or skills to manage your own social media, you instruct a social media management agency that offers a social media management service.
If you want high-quality marketing management services, contact our experts for help.
If you instruct an experienced creative content services agency that specialises in social media management, the chance of your return on investment (ROI) will be significantly increased.
In addition, managing your social media channels can take a huge amount of time. If you decide to do this yourself, it will likely take you away from your day-to-day role for quite some time. This means you may lose money.
Our social media management service can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our social media management service to suit you.
Simply contact our experts and we’ll find a solution for you.
Yes. We offer social media content planning services and are more than happy to assist in developing a social media content strategy.
A social media content strategy is important as you really need to be strategic in your approach to social media. Without social media content planning, your content is unlikely to generate the results you want.
Simply contact our experts for more information about how our social media planning services can help.
Yes we can. We offer a wide range of creative content services.
Whether you need blog posts to drive traffic to your website, or landing pages to help those who link from your social media posts to convert to customers, we can help.
Simply contact us today for more information about how our creative content services can help.
The social media channels you want to use for your specific focuses will obviously depend on your social media content strategy. Whatever social media channels need your focus, we can manage them.
Contact us today for more information on our social media management service.
Our social media management service is created bespoke to your needs. You may need management of one social media channel or five, you may have someone to manage the day-to-day research and monitoring, but you just need someone to manage the content.
However, if you need social media management services, simply contact us and speak to one of our friendly experts. Once we understand your needs and your budget, we’ll prepare a no-obligation proposal without delay for your consideration.
From the beginning of our partnership, Rachel and Karen have demonstrated a deep understanding of Teal and were able to work with us to develop a comprehensive marketing strategy that met our needs. They are an absolute pleasure to work with. No job is too big or small. They approach every task we ask them to do with care and professionalism. What really sets Ruche apart, is their commitment to delivering results and excellent collateral to support the marketing plan.
Related resources
Winners of the SME News Business Elite Awards - 2024 Best Content Marketing Agency in the North West and 2023 Best Content Marketing Agency in Manchester
