Virtual marketing manager service
We’re an award-winning creative content agency with a combined four decades of marketing experience. Our virtual marketing manager service is part of our marketing management services. We can help you manage your marketing team effectively to ensure any marketing activity meets a high standard. We’ll do this while building the confidence and skillset of your existing marketing team, enabling them to excel and succeed in their career.
Contact our experts today.
Why is a virtual marketing manager important?
Many firms don’t have a marketing team and need someone experienced to manage the day to day running of their marketing and give them strategic direction.
Managing the day-to-day running of your marketing when you don’t have experience can cause several issues.
Costs you money: If you’re doing your marketing yourself, it’s taking you away from your day-to-day role. This means you’re either losing valuable billable hours, not working on the business to build its success, or both.
Low-value strategies: If you’re not a marketing expert, its highly unlikely that you’ll be able to build a high-quality marketing strategy to fulfill your business goals effectively.
Low-quality production: If you’re not a marketing expert, producing high-quality content to meet your marketing strategy’s objectives, will be highly unlikely.
Low ranking on search engines: Many firms who don’t use marketing experts to write their website content will not understand the basic SEO principles, and therefore, the content produced will have little to no SEO value.
Other firms may employ junior marketers who report to managers or partners, who don’t have marketing experience. Although these managers may be extremely good leaders, in these situations there are various reasons why having a virtual marketing manager is important.
Challenge and motivation: According to a study by the Niagara Institute, 33% of employees said they left their job because they were bored at work and wanted to be challenged. Without a mentor with marketing experience, it’s unlikely they’ll get the challenges that motivate them to succeed. This may lead to a high turnover in marketing staff.
Knowledge: Although they’ll learn a lot about their subject matter from their leaders, it’s unlikely they’ll be able to extend their knowledge of marketing and become experts in their field. This is likely to impact the output of their marketing efforts which, although may be good, could be much better if they had more knowledge.
Career development: Without the level of marketing knowledge needed to become a manager, and mentor others in the profession, their careers will suffer. This is likely to impact their decision of whether or not to stay with your firm, which again could result in a high turnover of marketing staff.
Strategic direction: Plotting a marketing strategy comes with knowledge and experience. If your executives and assistants don’t have an experienced marketing mentor, it’s unlikely that they’ll know how to build a high-quality marketing strategy that works. For them to learn to be strategic in their approach, they’ll need a marketing expert to teach them.
Marketing tactics and problem-solving: Marketing executives and assistants may do an excellent job on a day-to-day basis. However, without an experienced marketing mentor, they’re unlikely to know how to use marketing tactically or solve various problems. Marketing tactics and problem-solving can often be the difference between the success and failure of your firm’s marketing activity.
Effective time management: When practice managers and partners are managing marketing teams, it can be incredibly time-consuming. It takes them away from their day-to-day role, adding pressure to their work environment. If they have billable targets, the time spent managing marketing can significantly eat into their billable hours.
Cost-effective: Employing a full-time head of marketing or a marketing manager can be quite costly. If you’re not sure you need one, the cost of their annual wage, benefits, holidays, equipment, and resources, can have a negative return on investment (ROI). Hiring a virtual marketing manager, at a fraction of the price, is the solution. With a monthly cost to suit your budget, it can help lead your team to success.
Flexible: Employing a full-time head of marketing or a marketing manager is a commitment, especially if your marketing activity is quite modest. Yet, having a marketing mentor can significantly improve your team’s marketing efforts. Hiring a virtual marketing manager gives you flexibility. You can ensure you have the experts on hand when you need them.
In summary, having a virtual marketing manager can help lead your marketing efforts to success, without the significant cost and commitment involved in employing a full-time head of marketing or marketing manager.
Why do you need a virtual marketing manager?
We’ve spoken to many businesses struggling to manage their marketing. This is mainly down to three reasons:
Resources
Some businesses simply don't have the financial resources to employ a full time head of marketing or marketing manager.
Time
Managing a marketing team or producing content when you're not an experienced marketer can be extremely time-consuming.
Skills
Managing a marketing team or producing content when you have little or no experience in marketing can lead to an ineffective outcome.
How our virtual marketing manager service can help
Ruche Marketing’s virtual marketing manager service can help you achieve your goals. These may include:
- Improve productivity
- Improve quality
- Improve likelihood of success
- Improve team knowledge and experience
- Build team confidence and motivation
- Improve the team’s career prospects
- Increase the return on investment (ROI)
Whatever your marketing team goals, we can help.
What our virtual marketing manager service includes
Our virtual marketing manager service is built around your marketing needs and your budget. Based on your budget and your needs, one of our skilled marketing experts, with a vast amount of experience in marketing, will allocate a set number of hours per week to carry out all of your marketing requirements.
This service can also include managing the day-to-day marketing activities of any junior marketers employed by you, carrying out quality checks, providing them with strategic direction, acting as a sounding board for new ideas, and filling gaps in their knowledge.
Let's talk
Our virtual marketing manager service provides marketing teams with someone to turn to if they’re ever in doubt, or simply don’t know what to do. As we’re marketing experts with many years’ experience, we’ll provide them with knowledge and guidance to give them the confidence and skills needed to help them excel at what they do.
Working with us will give you peace of mind that the work carried out by members of your marketing team will be done to the best possible standard, while they learn more and more new skills.
We want to build the knowledge and experience of your marketing team, so you can eventually place them in key roles, and our services will no longer be needed.
To find out more, simply contact our experts for a no-obligation conversation.
FAQs about our virtual marketing manager service
Employing a head of marketing is a huge commitment, as well as a huge expense. So, if you’re not sure whether you need one, or whether you’ll have enough work for them, it can be a difficult decision.
If you have great junior marketers in your firm, but they don’t have a marketing mentor, it’s likely that they need one.
The best thing about our virtual marketing manager service is there’s no huge commitment. It’s a fraction of the cost of employing a head of marketing, and it’s flexible. This service can help you to identify whether or not employing a full-time head of marketing would be of benefit, making your decision easier.
For a no-obligation conversation, contact our experts to find out more.
If you calculate the cost of employing a full-time head of marketing or marketing manager (their salary, benefits, bonuses, holidays, equipment and resources) the cost can be quite significant. If your firm does need a full-time head of marketing or marketing manager, that money will likely be well spent.
However, if you don’t need a full-time head of marketing or marketing manager, but need someone with extensive marketing knowledge and experience to help guide your firm and/or your team, and fulfil your goals, employing someone full-time will be an unnecessary expense. This is likely to have a negative return on investment (ROI).
In addition, when someone without marketing experience manages a marketing team, it can take a huge amount of time. Undertaking this task will be unnecessarily taking you away from your core business priority. This may mean you’re losing money, particularly if you have billable hours.
This is why our virtual marketing manager service is so cost-effective.
Our virtual marketing manager service can be adapted to suit your needs and your budget. We’re 100% transparent with our clients when it comes to our fees. As soon as we understand your budget and your needs, we’ll tailor our service to suit you.
Simply contact our experts and we’ll find a solution for you.
We understand that many people who choose this service, are still considering whether or not to employ someone on a full-time basis. Therefore, we’re very flexible. Our subscriptions are offered on a 3-month, 6-month, or 12-month basis.
You can subscribe to the service on a rolling basis, for example, you can take out a 3-month subscription every 3 months if you’re happy and want to continue with the service.
For more information, contact our experts today for a no-obligation chat.
Yes we can. We offer a range of services, from creating high-quality content strategies and managing websites, to writing fully optimised blogs and designing engaging brochures.
If your marketing team needs additional assistance, we’re more than happy to help.
The cost of this service is dependent on the number of hours you need allocating each month. Once we understand your needs, we’ll be able to advise on the number of hours we believe you will need to fulfil your goals.
If you think you need any of our virtual marketing manager services, simply contact us and speak to one of our friendly experts today.
From the beginning of our partnership, Rachel and Karen have demonstrated a deep understanding of Teal and were able to work with us to develop a comprehensive marketing strategy that met our needs. They are an absolute pleasure to work with. No job is too big or small. They approach every task we ask them to do with care and professionalism. What really sets Ruche apart, is their commitment to delivering results and excellent collateral to support the marketing plan.
Winners of the SME News Business Elite Awards - 2024 Best Content Marketing Agency in the North West and 2023 Best Content Marketing Agency in Manchester
