A Complete Guide to Repurposing Content for Consumer Law Firms
14 August 2024
Creating fresh content on a regular basis can be a challenging task, particularly for consumer law firms balancing multiple demands. Fortunately, there’s a strategy that can help you make the most of your content without overwhelming your team: repurposing content.
In this guide, we’ll explore what repurposing content is, why it’s beneficial, and provide actionable tips to help you breathe new life into your existing content.
What is Repurposing Content?
Repurposing content is the process of taking existing content and transforming it into a new format or updating it to make it relevant again. It’s about making the most of the content you’ve already created, ensuring it reaches a broader audience and continues to deliver value over time.
For example, a blog post on a popular legal topic can be repurposed into a podcast episode, an infographic, or even a series of social media posts. This approach not only extends the lifespan of your content but also allows you to target different segments of your audience in the way they prefer to consume information.
The Benefits of Repurposing Content
Repurposing content offers numerous advantages that can significantly enhance your marketing efforts. Here’s how it can benefit your consumer law firm:
1. Maximise Your ROI
Creating high-quality content requires time, effort, and resources. By repurposing content, you’re ensuring that you get the most out of every piece you produce. Instead of creating new content from scratch, you can adapt existing materials, which is much more cost-effective.
2. Reach a Broader Audience
Different people prefer different types of content. Some might enjoy reading long-form articles, while others prefer listening to podcasts or watching videos. Repurposing content allows you to present your message in various formats, catering to a broader audience.
3. Improve SEO and Online Visibility
Repurposing content gives you multiple opportunities to rank for keywords, increasing your visibility in search engines. For instance, turning a blog post into a video can help you appear in video search results, while an infographic can gain traction on image-focused platforms like Instagram.
4. Reinforce Your Message
By presenting the same content in different formats, you’re reinforcing your message. This repetition can help solidify your brand’s authority and expertise in the minds of your audience. For consumer law firms, this is particularly important as it builds trust and credibility.
5. Keep Content Fresh and Relevant
Over time, some content may become outdated. Repurposing gives you the chance to update older pieces with new information, making them relevant again. This not only helps with SEO but also ensures that your audience always has access to accurate, up-to-date content.
Tips for Repurposing Different Types of Content
Now that we’ve covered what repurposing content is and its benefits, let’s dive into some practical tips on how you can repurpose various types of content for your consumer law firm.
1. Blog Posts
Blog posts are a treasure trove of repurposing opportunities. Here’s how you can make the most of them:
Create an E-book
Compile several blog posts on a similar topic into an e-book. For example, if you’ve written multiple posts about consumer rights, you could combine them into a comprehensive guide that your audience can download.
Produce a Webinar or Podcast
Take the key points from a blog post and expand on them in a webinar or podcast episode. This is a great way to engage with those who prefer visual or audio content.
Develop Infographics
Summarise the main ideas of a blog post in an infographic. This is perfect for sharing on social media and can help simplify complex legal information for your audience.
Write a Case Study
If a blog post discusses a particular case or scenario, consider turning it into a detailed case study. This provides deeper insights and showcases your firm’s expertise.
2. Videos
Videos can be repurposed in various ways to maximise their reach:
Create Short Clips for Social Media
Transcribe the Video into a Blog Post
Not everyone prefers to watch a video, but they might read a blog post. Transcribing your video content into a written format allows you to cater to a different audience while boosting your SEO.
Turn Videos into a Podcast Episode
Extract the audio from your video and repurpose it as a podcast episode. This is an excellent way to reach people who prefer listening to content on the go.
3. Webinars and Presentations
Webinars and presentations are full of valuable content that can be repurposed:
Develop a Series of Blog Posts
Break down the content from a webinar or presentation into a series of blog posts. Each post can cover a different aspect of the topic, giving you multiple pieces of content from one source.
Create Slide Decks for LinkedIn
LinkedIn’s document-sharing feature is a great place to upload slide decks from your presentations. This can help you reach a professional audience and showcase your expertise.
Use the Content for Training
Repurpose webinars and presentations as internal training materials for your team. This ensures that your staff is always up-to-date with the latest legal trends and practices.
4. Social Media Posts
Even your social media content can be repurposed:
Expand Posts into Blog Articles
If a social media post resonates well with your audience, consider expanding on the topic in a full blog article. This allows you to explore the subject in greater depth and provide more value.
Compile Posts into a Newsletter
Use your top-performing social media posts to create a monthly or quarterly newsletter. This is a great way to keep your audience informed about what’s happening in the legal world and within your firm.
Create a Social Media Series
Turn a single post into a series of posts that explore different angles of the same topic. This keeps your audience engaged over a longer period and reinforces your message.
5. Case Studies and White Papers
These in-depth documents are perfect for repurposing:
Turn Them into Blog Posts
Summarise key findings from a case study or white paper in a blog post. This makes the information more accessible to a broader audience.
Create Visual Summaries
Design infographics or slide decks that highlight the main points from your case studies or white papers. These can be shared on social media or included in presentations.
Develop Video Content
Use the insights from your case studies or white papers to create educational videos. These can help explain complex legal concepts in a more engaging and understandable way.
Let’s talk
Repurposing content is a smart, efficient way to extend the life and reach of your marketing efforts. For consumer law firms, it offers an opportunity to keep your audience engaged, showcase your expertise, and maximise your content marketing ROI.
Our award-winning team specialises in helping legal professionals craft and repurpose content that drives results. Whether you’re looking to start a content marketing strategy or need help breathing new life into existing materials, our team is here to assist.
If you’re ready to take your content marketing to the next level, contact our experts today for a no-obligation conversation.
All content in this article was correct at the time of publication.
