Ruche Marketing - Manchester legal content marketing agency launches
12 July 2022
We’re extremely excited to welcome you to Ruche Marketing. Ruche is a new specialist legal content marketing agency based in Manchester which launches today.
Ruche is made up of two former employees of the law firm Slater and Gordon, marketers Karen Macwee and Rachel Craig, following their departure from the law firm in May 2022.
Karen and Rachel have over 35 years of combined professional services marketing experience. Rachel has worked at law firms all her adult life, previously working at Linder Myers, Berg & Co, Rowlands and Pannone Solicitors. Karen’s marketing career began at accounting giants PwC and BDO, before moving into legal marketing. Between them, they’ve worked on a number of high-profile marketing campaigns including the VW Emissions claim, CLA and the whiplash reforms, victims of disgraced surgeon Ian Paterson, and no-fault divorce.
What type of content marketing work will Ruche Marketing be doing?
Ruche will work with businesses to understand their objectives and audience. They will then develop tailored content strategies and create quality content. Basically, they’re experts when it comes to marketing content and as a result, will provide high quality content services.
What are Ruche Marketing's unique areas of speciailsm?
The team specialise in legal marketing as a result of their extensive career in the consumer legal sector. Not only are they able to provide a range of legal content marketing services, but also are uniquely skilled in group litigations book-building strategies and management and legal directories training and management (Chambers and Partners and Legal 500).
What the team at Ruche have to say
About the launch of Ruche Marketing, Karen Macwee, Owner and Director, commented:
“We’re delighted to be launching Ruche. With more people using online services during the pandemic and the shift to remote working, businesses have woken up to the power of content marketing and the value it adds to the buyer’s journey. But many businesses simply don’t have the resources or capacity to build and execute a content strategy, that’s where we can help.”
Rachel Craig, Owner and Director, added:
“We’re lifelong friends and had the opportunity to work together for six years. We realised the skills we each brought to the table complimented each other and cemented our shared vision about the future. We wanted to create an agency that not only focused on content for law firms but was a place where we’d want to work. That’s the principle that Ruche is built on. I’m extremely proud of what we’ve achieved so far.”
Let's talk
If you’d like to talk to us about your content needs, simply contact us today for a no obligation conversation.
All content in this article was correct at the time of publication.
