Manchester Marketing Agency chosen for Build a Business GM

18 October 2023
Delegates participating in the Build A Business Marketing Workshop at the BIPC Greater Manchester

Ruche Marketing LLP is the Manchester marketing agency that’s been chosen to run the marketing workshops as part of Build A Business in Greater Manchester Libraries’ programme of events.

The Manchester marketing agency, who were awarded the title of Manchester’s Best Content Marketing Agency 2023 by the Business Elite Awards, are incredibly pleased. 

What's the Build A Business programme?

The Build A Business programme is part of the Business and IP Centre Greater Manchester, which provides essential information and resources to businesses and aspiring businesses. The Build A Business programme, part funded by the UK Government through the UK Shared Prosperity Fund, is an innovative project, aimed at microbusinesses, SMEs, entrepreneurs, startups and pre-startups. Its goal is to provide them with the business essentials to lead them to success. 

The programme contains four workshops. 

  • Business Basics: Getting Started
  • Intellectual Property:  Protect Your Assets 
  • Know Your Customers: Get Competitive 
  • Marketing: The Essentials 

Ruche Marketing is the Manchester marketing agency chosen to host the ‘Marketing: The Essentials’ workshops, throughout Greater Manchester.

What does the 'Marketing: The Essentials' workshop cover?

Cram packed with useful and helpful information, the marketing workshop will cover: 
 
  • Understanding your customers/customer segmentation
  • Building an effective marketing strategy 
  • Planning marketing campaigns
  • Building a brand through consistent marketing
  • Search engine optimisation (SEO) made simple
  • Creating effective social media content
  • Understanding PPC and display advertising

Where are the marketing workshops taking place?

Ruche Marketing has been commissioned to host 53 marketing workshops over the next 18 months, across 10 regions of Greater Manchester.  

  • Manchester Centre
  • Trafford
  • Stockport
  • Bury
  • Salford
  • Tameside
  • Bolton
  • Oldham
  • Wigan
  • Rochdale

The marketing workshops have already been taken on the road, with one taking place at Manchester Central Library on 13 October 2013 and the other at Altrincham Library on 17 October 2023.  The next will take place at Stockport on 25 October 2023. 

Why attend the marketing workshops?

Co-Founders and Directors of Ruche Marketing, Rachel Craig and Karen Macwee, combined have almost four decades of experience in Marketing. Therefore, they can offer valuable guidance and information to those who attend the workshop. 

They’ve already received some fantastic feedback about the marketing workshop from Manchester and Trafford. One delegate stated “A lot of valuable information packed into 3 hours. It will really help with my planning as I am working on my startup”. Another delegate stated “It was brilliant! I feel I have gained a lot of helpful knowledge”.

Rachel Craig said “We’re so pleased to be the Manchester marketing agency chosen to work with the BIPC’s Build A Business programme. When we set up Ruche in July 2022, we had no idea how to run a business, and needed some support to get us started. We attended some of the Build A Business workshops and found the guidance and information invaluable. It’s such a fantastic resource and we’re thrilled to now be part of it.”

Karen Macwee added “The team at the BIPC Greater Manchester are fantastic and so passionate about the Build A Business programme. It’s great to work alongside likeminded people who want to share their knowledge and experience to enable people to go on and achieve business success.”

For details of all the workshops, and to book a place, visit the Build A Business in GM Libraries website