What marketing strategy is needed in business?
What marketing strategy is needed in business?
It’s easy to get overwhelmed with the number of strategies a business needs in order to help them succeed. But, they’re also incredibly important. The marketing strategy you need will fully depend on what marketing you’re planning on doing.
Basically, you’ll need a strategy for every element of your marketing. Here we break down how you should plan your strategies to make sure that every element is covered.
1. Your Business Strategy
Your business strategy will come first. Every successful business will have an effective business strategy. It’s the plan that sets out your vision of how the business will look in the future.
Basically, your business strategy should set out what you want to achieve in your business and how you’re going to get there.
Once you know what your business needs to achieve, you can start building your marketing strategy.
2. Your Marketing Strategy
Your marketing strategy should identify what your business goals are, and what needs to be done in marketing to help achieve those goals.
Your marketing strategy should set out all of the various marketing activities you plan to do, such as pay-per-click (PPC) or display activity, digital development, or content. It should set out what each area needs to achieve in order to achieve the overall marketing goals.
3. Your Additional Marketing Strategies
Once you know which areas of marketing you need to achieve your overall marketing goals, you’ll need to build a strategy for each of those areas.
Each strategy you prepare should have its own set of goals that align with the overall marketing strategy.
Do you have to prepare a completely new strategy for each area?
It’s quite daunting when you think about the number of strategies you’ll need to prepare before you can even start working on your marketing activity. However, it doesn’t have to be as time-consuming as you first think.
Each strategy will have a substantial amount of information from research that will assist the next. For example:
- Each will have customer personas that can be adapted to ensure they cover all aspects of your marketing
- Each will have a SWOT analysis that can be adapted and amended for each area of your marketing
- Each will have competitor research which can be used for each area of your marketing.
Firms that only do a small amount of marketing, or only invest in one area of marketing, would combine these into one marketing strategy rather than having multiple additional marketing strategies.
Is a content strategy the most important marketing strategy?
We believe a content strategy is the most important marketing strategy as whatever marketing you do, it will include content. For example, PPC, display advertising, and web development all require content such as written copy and/or designed assets.
This is in addition to what you’d also include in your content strategy, such as blogs, videos, web pages, social media, email marketing, out-of-home (OOH) marketing, print advertising, whitepapers, VODs, TV adverts, radio adverts, ebooks… the list goes on.
Four top reasons why content marketing is important, according to Semrush, are:
- It helps customers bond with your brand
- It helps you build trust
- It helps you get more, better quality customers which cost less
- It supports all your other types of marketing
It’s therefore extremely important that you have a content strategy if you’re going to meet those overall business goals.
Why choose Ruche Marketing?
We’re experts in content marketing, with almost four decades of marketing experience. We understand the importance that strategies and planning have in order for your business to grow and achieve success.
We’ve been instrumental in the success of many strategies and plans over the years and want to help you achieve your goals. After all, when you succeed, so do we!
We have a specially designed Content Strategy for Businesses Programme, in addition to services such as campaign planning, social media strategy, and email marketing strategy. We also have a specially designed Content Strategy for Law Firms Programme, given our extensive expertise in the legal sector.
If you’d like more information about the strategy services we can offer, simply contact us, and one of our experts will be in touch without delay.
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Winners of the SME News Business Elite Awards - 2024 Best Content Marketing Agency in the North West and 2023 Best Content Marketing Agency in Manchester
